Celebrity PR: Ashton Kutcher Vs. The Star

Ashton Kutcher PR

It’s getting harder and harder to ignore the Star magazine, especially because some of the tabloid’s recent allegations turned true. Someone as popular as Ashton Kutcher finds it even harder, when his own reputation is at stake.

The Star had the audacity to call Kutcher a cheater, to which the actor replied with a Tweet: “I think Star magazine calling me a “cheater” qualifies as defamation of character. I hope my lawyer agrees.” The tweet was re-tweeted by the actor’s wife, Demi Moore, who showed this way that she stands by her husband and that she believes in his innocence.

Ashton Kutcher PR Crisis

The actor also tweeted: “STAR magazine – you don’t get to stand behind “freedom of the press” when you are writing fiction,” – retweeted by Demi Moore with the addition “Excellent point my love.”

In the meanwhile, Demi Moore continues posting pictures of herself on the web, to prove that Ashton has no reason to cheat. The actress looks better than ever, yet the media wonders, with good reason, is there anything this woman won’t do for publicity? Paraphrasing, is there anything this couple won’t do for publicity?

What will come out of the Kutcher vs. the Star episode remains to be seen. In the meanwhile, it’s impossible not to admire the actor’s social media skills and his wife’s constant effort to be in the news for whatever reason you could think of, from a detox diet to a perfect body shape, and somewhere, lost between the lines, her acting career (whenever professional Tweeting allows it).


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