Smart PR: McDonald’s “$1 Million Dollar Dice Roll”
This smart PR campaign will bring McDonald’s massive exposure online via social networks, but also on television – given the daily “$1 Million Dollars Dice Roll” on NBC.
Author: EPR Staff
Everything Public Relations News Insights Author Richard D. Pace
Zimmerman Chosen by CARFAX as Agency of Record
Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.
Press Release Writing Advice from the Pros
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
Madonna Delivers PR Gift to Lady Gaga on SNL
In the words of Perez Hilton: “The Queen of Pop has acknowledged that there’s a new Princess of Pop and she’s officially passing on the torch!”
The PR Power of a White Paper
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
Are Companies Going Too Far with Breast Cancer Awareness Month?
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
Keep Hidden Meanings From Ruining Your PR Campaign
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
Liz Claman of Fox Business Network Defines Business Sexy
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most “camera ready” lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her “method” has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every “Hollywood” news lady would know?
Kwittken & Company: PR Funny of the Day
Don’t judge the value of a company by typos and small errors. Look for the value of the ideas instead.
Mercedes Benz Sales Still Plummeting, And It’s No Wonder
Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
