7-Eleven’s Hottest PR Campaign Is ‘Brazilian’
7-Eleven’s new PR campaign is hot, but it’s missing out market points because it does not engage the social media. What is Ketchum, the PR firm supporting 7-Eleven, waiting for?
Author: EPR Staff
Everything Public Relations News Insights Author Richard D. Pace
Study Shows Companies Prohibit Social Networking on the Job
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.
Interplay Between Search Marketing and Social Media
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
Perkett Public Relations: Living In the Digital Communications Trenches
PerkettPR engages social media and networking more effectively than many much larger communicators. Are smaller PR firms more tuned in to the conversation on the Web, or is building upon Internet modalities easier for firms with less resources? Regardless of the reasoning, some PR entities just do not get Internet communication. PerkettPR is down in the trenches, getting out stories and messages with the best of them.
118 24 7 Confirmed as “Directory Heaven” After Winning International Awards
This year, the “Best UK Service” award goes to 118 24 7, the UK business telephone numbers and directory enquiries service from directories business Yell. This is the fourth year the service has won the title “Best UK Service” for their performance in the information services industry.
Jinni’s Tasteful PR Campaign
Jinni gives PR boost to the Best Friends Animal Society. For a limited time, the company is donating for each person who signs up FREE!
NFL Takes Breast Cancer Awareness to New Heights
Monday Night Football has never been so surprising as Week Four. With even some of the football players wearing pink, the NFL showed its support for Breast Cancer Awareness Month.
Carmichael Lynch Chosen by Seventh Generation
Carmichael Lynch will be running the creative advertising for Seventh Generation green products. The company chose Carmichael Lynch for their green values.
Smart PR: McDonald’s “$1 Million Dollar Dice Roll”
This smart PR campaign will bring McDonald’s massive exposure online via social networks, but also on television – given the daily “$1 Million Dollars Dice Roll” on NBC.
Zimmerman Chosen by CARFAX as Agency of Record
Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.
