The details are not so important for PR professionals or the Goofy Awards, as the implication. The question is; “Should any credible PR agency even undertake such a campaign?” I suppose if Johnny Cochran can make a big name defending O.J., and the money is right, then some agencies would jump at the chance. However, I know that turning down such a fiasco would render as much good publicity as the bad this one will sling.
Author: EPR Staff
Everything Public Relations News Insights Author Richard D. Pace
Being number one carries with it a set of expectations. The expectations of clients, potential clients, contemporaries, competitors and business at large demand a perfect digital image. I did not set out to pick on a giant today, a failed expectation led me to it. Expecting a company with over 3,000 employees, an elite clientele, and a reach that spans 5 continents to display an awesome digital world presence is natural.
If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get some idea on what the heck Public Relations individuals/experts/specialists do, but do not really know where to start, we are going to start a section where we’ll talk about the fundamentals of Everything PR.
SHIFT will focus on increasing brand visibility and generating greater awareness of Powered and its services.
Bromley, which represented Western Union from 1995 through 2002 in the US Hispanic community, is back in the Western Union family.