Everything Public Relations News Insights Author Richard D. Pace

Nobody talks about it, but it’s the most important question to answer when choosing a public relations profession: “Why should I hire them…and not someone else?” Everyone does that math, but few people are direct enough to tell you why they hired Someone Else … and not you. They just go with The Other Guy and leave you wondering. For many PR professionals in greater New York, the “Other Guy” is actually the “Other Gal” … Deirdre Breakenridge, to be specific. In this article we will focus on five specific dynamics that set Deirdre Breckenridge apart. Deirdre’s PR pedigree is... Read More >

Congratulations to Brad Zeifman and Lisette Sand-Freedman on their new baby girl born September 18th, weighing a petite 5 pounds and 12 ounces. The proud parents have named their beautiful new princess Chloe James Zeifman, who arrived at Weill Cornell Hospital about a month ahead of schedule. This is the picture shared by the proud papa on his Instagram account: Chloe’s big brother is 2-year-old Dylan. Brad and Lisette started as business partners when they opened Shadow PR in 2007 and worked together for several years before they came to the realization they were meant to be together as life... Read More >

Sunshine Sachs: The History of New York based, Ken Sunshine owned, PR Firm Sunshine Sachs. Who is Sunshine Sachs PR? This company and its players are a bit of a mystery. They are everywhere and no where. Getting a company history is difficult. Especially since all they have for a website is an electronic business card. Their confidence is enticing. Hailing from Long Island and graduating from Cornell University, Ken Sunshine entered the 1970s social and political public relations stage in New York. He served as political advisor to some notable figures. They range from Presidential Candidate George McGovern, to New York City Mayor David... Read More >

The creators of the Ironman fundraising foot-race are seeking sponsorships to help the event grow.  The participants of Ironman include those able to swim 2.4 miles, bike 112 miles and run 26.2 miles in less than seventeen hours. Obviously a maximal degree of commitment, perseverance, and discipline are required to foster realistic hope of completing the requisite training to compete seriously in Ironman. Here are some of the competitors: Andrew Messick - The Real Ironman The CEO of Ironman, Andrew Messick organizes and oversees incredible middle and long distance races around the world, and is responsible for expanding his brand... Read More >

The Brownstein Group is one of the oldest privately held PR firms in Philly. Since its start in 1964 as an ad agency, the firm changed to provide more well-rounded services. Founder Benny Brownstein built the company from the ground up, but today his son, Marc, heads the company as CEO. Brownstein Group Leadership Marc Brownstein first showed an interest in his father’s business at a very young age. Today, he lives his childhood dream as the frontman of the legacy he watched his father build. In fact, Marc describes himself as the “ad brat” and “the writer” in his... Read More >

Like many New York City PR firms, Dukas Linden PR is always busy, and every courtesy is offered to people walking in their door – sometimes they do good work and sometimes they do not.  It’s one of those agencies which is perceived as very much hit or miss. Dukas started down the PR path during his college years when he attended an event talking about Lebanon and their battles with Israel. He saw how the press seemed to tilt in one direction and because of the tilt, foreign policy tilted that way too. He said he wanted to do... Read More >

Matthew Hiltzik - Who Is He? For the first time ever, a public relations professional has been named to the board of directors of the New York City Economic Development Corporation. Matthew Hiltzik, the founder of Hiltzik Strategies, which works primarily in crisis communications will help the city’s economy. New York City Economic Development Corporation (NYCEDC) is a not-for-profit corporation that promotes economic growth across New York City’s five boroughs. It is the City’s official economic development corporation, charged with using the City’s assets to drive growth, create jobs, and improve quality of life. Hiltzik is the Founder and CEO... Read More >

Jason Binn, the founder of several luxury magazines, is widely regarded as a publishing guru and is truly the king of high level relationships.  He’s smart, well networked and an entrepreneurial genius. Naturally, Binn is the recipient of various awards, including Ernst & Young's Entrepreneur of the Year. Reports show his publications earned millions in annual revenues. In 1998, Binn founded Niche Media, which operated magazines like Gotham, Hamptons, and Aspen Peak. The businessman later sold the media empire to the Greenspun Media Group before founding the Du Jour magazine, and many attribute Binn's success to his ability to connect... Read More >

Haute Living is a media company that is all about luxury and the top entrepreneurs and other movers and shakers in the world. They put out a bi-monthly magazine in New York, San Francisco, Miami, and Los Angeles – and their online property is international and covers mainly the four cities listed above plus Dallas, Las Vegas, Boston, Dubai, and London. The company is headquartered in Miami - and in a struggling media environment is a publication which is hitting growth and goals. Haute Living keeps winning. Haute Living Readership Information The magazine is found in high-end venues, and via... Read More >

MCS is headquartered in Bedminster, New Jersey, and employs approximately 20 people. Within the healthcare sector they offer services for clients in product launches, patient education programs, crisis communications, social media, issues management, clinical trial communications, and marketing communications. MCS Healthcare Public Relations In their O’Dwyer’s profile, they say: “When it comes to media relations, we want home runs, not just hits. You have an important perspective to communicate, and only a quality article inclusive of your brand’s attributes constitutes a win. As part of our daily media monitoring, we evaluate each article’s impact on your brand and proactively answer... Read More >