Editorial Team

New York Times Turns On Subscription Model. Will You Pay?

The popular New York Times will no longer be free to read online, according to an official communique on Thursday. Will you pay to read it?

Special Ed in Social Media: Under-Represented?

Special education needs to receive particular and distinctive attention because it involves teaching and learning styles that are distinct in comparison to regular or traditional teaching.

Marian Salzman: PRWeek PR Professional of the Year

Marian Salzman sees the PRWeek PR Professional of the Year award as the trophy of a lifetime.

Khan Academy Uses Video Content to Promote Education

The Khan Academy was never created with PR in mind, but what better PR than having a fan like Bill Gates can you possibly wish for?

Ogilvy PR Expands Chicago Corporate Practice

Ogilvy Public Relations Worldwide (Ogilvy PR) expands its Chicago Corporate Practice with the addition of two senior vice presidents: Michelle Press and Drew Ferguson.

The Future of TV Advertising Is Interactive

Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3 million households in the New York Metropolitan area and were all for brands represented by GroupM.

Wilt PR: PR Efforts to Keep Springfield Parks Open

The Clark County Park District is putting all their money, effort and PR bright ideas into raising money to keep the four Springfield parks and bike trails afloat after having to close them down in November. A fundraiser, a bluegrass concert and a 5-K run, and a grand reopening organized with the help of Springfield firm Wilt Public Relations are what the parks board hopes will do the trick to convince voters to approve their funds request and keep district parks open.

Social Media and Charities: Adding Dynamics to an Online Presence

Social media is crucial for the growth of many organizations, including charities. Social media resources most definitely bring new sources for exposure, but they alternatively and perhaps most importantly add a dynamic relationship.

Survey: TV advertising, a steady sales driver in Germany

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales

A Guide to Internet TV and Movie Streaming