Editorial Team

Apple Has More than Jobs

It's premature to speak of a "world without Steve Jobs" - although Apple's CEO takes an indefinite leave of absence, he is still around.

Swiss Bank UBS Changes Dress Code. Again.

After being mocked for their new 44 pages dress code, Swiss bank UBS AG is revising it to a more modest booklet. The new guide will focus on just a few mandatory elements, like wearing the bank's official colors of, black, white and red.

Facebook Poised to Overtake Google

Would you be surprised if the headlines tomorrow read; "Facebook Supplants Google as the World's Most Popular Search Engine?" Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink. Using it for search is a growing value that takes away from Google's strength every time a user clicks search on Facebook.

MLK Day Sale: The Lowest of Marketing from Kmart

Kmart decided that the best way to celebrate MKL day is by organizing an online sale.

Crisis PR: Bank of America Website Down. Again.

Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.

Platforms for Social Media Usage by Big Car Brands

FanGager Helps Brands Manage and Engage Fans

FanGager gives brands the ability to know who are their top fans and the simplest way to interact with them. The result? Real social media ROI.

Consumer Groups of the Future and the Issues Brands Will Need to Address

New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.

Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way

Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.

Walmart's Extensive Media and PR Campaign to Back NYC Store

Walmart has just launched a massive media and PR campaign in New York City involving print, online, on the air and direct mailing as communications channels to counter attack a City Council’s hearing analyzing the impact of a new store opened by the company in NYC. The campaign which also includes ads aired 14 radio stations comes just days before the hearing that will question the company’s plans.