Editorial Team

Tokyo Moms Value the Human Touch, Chinese Treasure Success

New research into the values considered important and passed on to children by mothers in five Asian cities reveals interesting data for communicators and marketers targeting this region. Tokyo moms focus on human ties and raise their children to value friends and not impose on other people, Shanghai mothers put effort into making them successful, while Seoul moms think leadership is the quality they should stress.

The Role of Brand Values in User-Centered Designs

PR Acquisitions: Olson Buys Dig Communications

The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.

Colorado Rockies’ Jay Alves Wins Fishel Award for PR Excellence

Jay Alves, Colorado Rockies’ vice president of communications/public relations, has won the 2010 Robert O. Fishel Award for Public Relations Excellence. The Fishel Award, named after the longtime baseball executive, acknowledges a non-uniformed representative of Major League Baseball for their ethics, character, dedication, service, professionalism and humanitarianism.

Good PR Could Help Revive Bushkill Park

Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.

Social Media Gains Ground in Holiday Marketing Campaign

When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.

Search Engine Reputation Management: 101

By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.

Public Relations: Career for the Future

Before opting for this career path, think carefully: do you have what it takes? Are you a good communicator, do you understand the media, do you like working with people, and most importantly, can you listen?

England Loses Bid to 2018 World Cup due to Bad PR and Aggressive Local Media

There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.

Weber Shandwick’s Invests Big into Helping Community

Weber Shandwick is one of the PR firms that make it their goal to help the community where they opperate. They run yearly programs helping nonprofit organizations and encouraging all their employees to volunteer and make a genuine difference.