The Massachusetts Department of Conservation and Recreation (DCR) seeks a vendor under statewide contract PRF70, Advertising, Marketing & Event Planning Services for the continued implementation of a marketing campaign for the recruitment of “tree hosts” for new trees in targeted neighborhoods as part of the Greening the Gateway Cities Program. This contract will build upon existing work developed previously, maintaining consistency with the recent rebranding efforts. There are 26 Gateway Cities in Massachusetts and midsize urban centers that anchor regional economies around the state. Once vital economic hubs, they have struggled as manufacturing jobs left, unable to rebuild and draw... Read More >

One of the best ways for companies to reach out to their target audiences these days is through video ads. However, it's important for companies to focus on several different elements when they're trying to create video ads that are going to be effective at converting potential customers. Effectiveness of video ads Video ads have been available for companies to use in their campaigns practically since television first began. Although companies can get plenty of benefits when they focus all of their advertising efforts on the latest platforms and tools, video ads have managed to prove themselves as a very... Read More >

Technological innovation is constantly changing. Due to the pandemic, people have been getting used to home office setups. The space that one works from is essential for one's productivity. Remote workers should take the time to choose the right setup as it is a worthy investment. Using outdated technology can negatively impact work. Adopting upgrades not only leads to more productivity but it also gives users a competitive edge. There will also be fewer errors. Given below are some tech upgrades that would help to increase speed and productivity at work. Wi-Fi 6E Mesh System The Orbi Quad-band WIFI 6E... Read More >

Companies that want to learn more about their target markets should be investing in some of the top paid market research tools and platforms available to them. Through these types of platforms, companies can access both freely available market data, and collect their own data from customers through different data collection strategies. Statista Statista collects data from several different sources and turns them into visual charts, graphs, stats, and market research reports that are easier to understand. Additionally, since the data on the platform is constantly being updated, companies can keep coming back to the same piece of data for... Read More >

Companies are always looking to add more potential customers to the buying journey and to do that they have to optimize all of the ads they're running on Facebook. The most successful companies are always trying to learn more about the customers they are targeting so they can always ensure their campaigns are going to be as successful as possible. Running Ads Companies that want to generate more leads should be using the lead generation objective inside Facebook ads. With the help of that objective companies can get more potential customers to reach out to the business through an automated... Read More >

Market research is a very beneficial tool that companies can use to inform everything from their marketing campaigns to their overall business decisions. Fortunately, there's no need for companies to invest a big budget into marketing research to get all of the benefits that come from it. That's because there are plenty of free-market research platforms available to them, but it's always important to choose the right one. Google Trends Google Trends is a platform that keeps track of what the users of Google are searching for. The platform was introduced back in 2006 and is used to track the... Read More >

StopWaste works on behalf of 17 member agencies in Alameda County, serving 1.7 million citizens. We’re a public agency governed by the Alameda County Waste Management Authority, the Alameda County Source Reduction and Recycling Board, and the Energy Council. Since 1976, we’ve been helping residents, businesses, schools, and governments to become better stewards of the environment by preventing waste, saving energy, conserving resources, and taking action to increase community resilience to climate change. Description of Services StopWaste develops and maintains a wide range of initiatives to promote the Agency’s programs. Due to the volume and variety of the various programs,... Read More >

Companies need to use different types of email marketing platforms, depending on the goals of their email marketing campaigns and the results they want to achieve. That’s why it’s important to select the right platform that will help businesses achieve their goals. Drip Smaller businesses that want to start scaling should be using Drip as part of their email marketing campaigns because the platform has different plans for different business sizes. That means the spending of a business will only increase as the business is growing. Additionally, the cost of investing in this platform is uniquely catered to every business... Read More >

It's not always easy for companies to decide they need to end their marketing campaigns, especially if they've invested a lot of time, money, and effort into them. However, there are specific cases when that's precisely what companies need to do, and companies need to be aware of the signs.  Value One of the signs that companies can look for when they're thinking about whether they should be ending a marketing campaign is if they're not getting enough value out of that campaign. That means companies should look at whether the cost of the campaign is exceeding the value that... Read More >

According to reports, most email users tend to check their email inbox folders every day. That means email users are a higher intent traffic group compared to any other marketing channel that companies can use to reach their target audiences. When a member of the target audience signs up to a company's email list, they're also giving that business permission to receive promotional materials, which means the company can send the marketing messages for as long as possible, until they decide to unsubscribe. Furthermore, over 80% of small annual businesses tend to generate great results when they're using email to... Read More >