Edelman Study Reveals Impact of Millenials on Major Brands
Edelman’s second annual 8095 study reveals key findings concerning the connection between Millennials’ consumer behavior and purchase decisions, the recession and brand engagement.
Author: EPR Staff
Social Media Gets More Visitors for Longer Periods of Time
Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen’s Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.
Apple’s Non-Apology (and Other PR Blunders)
What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, congratulations: you’re cynical enough to be an adult.
A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]
As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.
The Global Public Relations Summit Announced for Next November
The Holmes Group has just announced that the second edition of the two-days Global Public Relations Summit will take place on November 12 and 13, 2013 at the St Regis Bal Harbour hotel in Miami. The central theme will be “Global Reputations and Local Relationships”, presenting various ways in which organizations can effectively balance corporate image, vision and purpose on a global scale with the need to engage with stakeholders locally and on a personal level.
Twilight: Breaking Dawn – Part 2 Tops Twitterverse on Thanksgiving Weekend
Hollywood is an enormous business and, in order to insure its success, entertainment companies must know their customers. The Twilight Saga: Breaking Dawn – Part 2 dominated micro-blogging social network Twitter on Thanksgiving and in the following weekend. This movie was followed by Skyfall and the newly released Rise of the Guardians as reports from the University of Southern California (USC) Annenberg Innovation
Christmas PR: Do Something or Be Doomed
Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.
Edelman Joins #GivingTuesday Initiative, Announces Global Citizenship Program Results
Edelman has joined the #GivingTuesday initiative as part of their global citizenship program. The company also announced the results of a broader such initiative launched earlier this year, the 603 global citizenship initiative to support hunger and poverty alleviation as a way of celebrating its 60th anniversary. From July 16 through September 13, the company’s employees in over 60 offices worldwide were involved in 60 days of professional and general volunteerism and fundraising. Edelman managed to contribute USD 1,047,352 in monetary and in-kind donations to the United Nations World Food Programme (WFP) and over 70 hunger and poverty nonprofit organizations worldwide.
3 Tips To Target International Markets
One of the greatest things about commerce on the web is the ability to expand your reach. You are no longer stuck trying to cater to a single demographic, and are instead able to...
American Express Allows Viewers to Buy Items during TV shows, Launches Interactive TV Channel
American Express announced today some interesting media partnerships with FOX and NBCUniversal created to offer engaging shopping experiences and provide Cardmembers with exclusive offers.
