RFP, Public Relations, Marketing, Social Media and more!
Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.
Edelman has joined the #GivingTuesday initiative as part of their global citizenship program. The company also announced the results of a broader such initiative launched earlier this year, the 603 global citizenship initiative to support hunger and poverty alleviation as a way of celebrating its 60th anniversary. From July 16 through September 13, the company’s employees in over 60 offices worldwide were involved in 60 days of professional and general volunteerism and fundraising. Edelman managed to contribute USD 1,047,352 in monetary and in-kind donations to the United Nations World Food Programme (WFP) and over 70 hunger and poverty nonprofit organizations worldwide.
One of the greatest things about commerce on the web is the ability to expand your reach. You are no longer stuck trying to cater to a single demographic, and are instead able to...
American Express announced today some interesting media partnerships with FOX and NBCUniversal created to offer engaging shopping experiences and provide Cardmembers with exclusive offers.
Socialbakers has recently closed a $6 million funding round led by Index Ventures. The company will use the funding to further expand its category-leading social media measurement platform.
There’s one thing Sheepy doesn’t get: mystery shoppers. Mobee just got caught in the sheepworks.
UK tech consultancy Liberty Communication announced that it will open a New York operation at the beginning of 2013, and another US office later on. The 14 years old agency, which focuses mainly on technology and mobile, is in the process of recruiting a US team. The firm also mentioned that it will handle a number of clients in the USA, but didn’t disclose their names as of yet.
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media – for instance, a great majority of television ads now appeal directly to an Internet audience.
During the holidays many people all over the world transfer money to their loved ones. It is only natural for companies in this field to launch campaigns to attract them to use their services. MoneyGram just launched an integrated global holiday campaign called “Bringing You Closer” aiming to build trust among customers and to draw preference for this service during this time of the year.
Good marketing comes from good understanding—knowing what makes your company unique and knowing why the customer should care. Do you have this kind of understanding about your brand? You should. Before you launch a...
