Parentie, New Social Network Targeting Parents
Targeting specific groups seems to be the focus for some of the newly launched social networks, and Parentie is no exception. This new social network has a database with schools from all over United...
Author: EPR Staff
Food Content is Heavily Searched and Shared Online
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.
Haven Holidays Had Facebook Fans Pick Its Ice Cream Flavour
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
Oreo’s ‘Daily Twist’ Campaign is a Success
Kraft Foods’ Oreo ‘Daily Twist’ campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the “History” print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin’s newborn cub Oreo and even the Elvis dedicated Oreo.
Cinemagraphs, the New Trend in Online Advertising
A rather new type of animated gif is taking online advertising by storm. Cinemagraphs, innovative gifs where only a part of the image moves while the rest remains still, replayed over and over as any other type of gif, are ready to bring a new wave of online banners and display campaigns.
PR Tips for Insurance Companies
There are few industries that can boast a great overall success rate when its comes to presenting a brand and maintaining a relationship with consumers and the insurance industry in particular serves as a...
Startup Zoomph Manages Social Media Engagement at TechCrunch Disrupt
As the Official Social Media Partner for TechCrunch Disrupt San Francisco 2012, Zoomph will manage the conference’s social media engagement.
Overit Expands with Lisa Barone Appointment and Brayton Graphics Acquisition
Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.
How Unexpected Industries Are Using Pinterest
These unexpected companies that invest in Pinterest see something beyond the hard sell for a product when using Pinterest. It all boils down to how they use Pinterest for marketing and lead generation.
Michael J. Berland Is the New CEO of Edelman Berland
Michael J. Berland was hired by Edelman to lead the company’s strategic research and analytic business, recently renamed Edelman Berland.
