Author: EPR Staff

Free Range Social Media everything-pr 0

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.

HD ads courtesy Mrkvica - Fotolia.com 0

HD Advertisers Show Dramatic Growth, Outnumbering SD Advertisers

Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers on network broadcasts outnumbered SD advertisers.

Romantic couple kissing by the Eiffel Tower 0

Travel PR: Travel Companies Tap PR Firms for Extra Buzz

Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don’t step up their marketing and PR efforts, competition and Google will crush them.

Businessman with an umbrella crossing between two cliffs on a rope. 0

Five Steps to Social Media Marketing Success

Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?

Edward Bernays 0

US PR Industry Revenue $13.4 Billion by 2017

2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses’ visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.

ShopVibe screenshot. 0

ShopVibe Set to Revolutionize the Way You Shop Online

ShopVibe has all the potential to revolutionize the way you shop. With its automatic ability to find better prices for your favorite products, it saves a lot of searching time, and more importantly, it has the potential to save you a load of cash.

Carl Lewis at the green carpet for the Save the World Awards 2009 0

Carl Lewis Monumental PR Gaffe Bites Back

Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt’s performances are other than clean, yet the rumors go stronger, somehow downgrading athletic performance that appears to most of us superhuman.