RFP, Public Relations, Marketing, Social Media and more!
Worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart TV’s. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.”
Exciting times lay ahead for French/West/Vaughn (FWV), as the southeast’s leading PR agency strengthens its dynamic team with no less than six new faces through the door this month. As part of its workforce reshuffle, FWV also announced four internal staff promotions.
There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.
No social network remains untouched by brands and marketers. Newest kid on the block Pinterest is no exception as it just got more business oriented when Group M Next signed a deal with Curalate, an analytics platform that uses image-recognition technology, to provide data about what works and how on the social network.
Why write a book that no one will read? Your book may have been a labor of love, but there’s no reason why applying PR strategies to foster audience engagement and book sales has to be exhausting. In fact, when you focus on being an effective PR strategist the “doing” feels less forced. New York Times Bestselling author, Marianne Williamson, says, “We don’t need to do lists, we need to be lists.” Here, we’ve provided 7 “to be” strategies for establishing a successful brand and online presence as a book author.
Harnessing Acxiom data, quadrantONE products – PRIME, TRIO and MONTAGE – comprise a suite of targeted ad solutions that offer marketers audience information and actionable insights to improve a campaign’s ROI.
Vyclone launched its social video creation, collaboration and sharing app for iPhone and iPod touch. Vyclone allows users to quickly create, sync and edit multiple videos of a shared event. When two or more users upload raw video footage from the same event Vyclone synchronizes and edits multiple clips to create one streamlined movie. Users can then edit the movie for a more personalized effect and share it instantly via social media.
Ogilvy Public Relations (Ogilvy PR) has announced having hired Kevin Slagle as senior vice president of corporate communications. According to the news, Slagel will council clients from offices in Sacramento, extending his expertise across the corporate, government and non-profit sectors.
HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman’s responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
The new platform will provide high-quality standards in online video advertising to offer a more targeted solution to advertisers who currently pay high prices for a relatively small amount of premium inventory.
