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The new platform will provide high-quality standards in online video advertising to offer a more targeted solution to advertisers who currently pay high prices for a relatively small amount of premium inventory.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
Donald A. Baer has been recently named Burson-Marsteller’s new Worldwide Chief Executive Officer.
WWPR named Olivia Doherty, Laura Hornbuckle and Jennifer Myers winners of the 2012 Emerging Leaders Awards.
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
Americans lack trust in information on the Internet as a new study shows. 98% of over 1,900 American adults who participated in the study conducted by Harris Interactive in late June said they have reasons to distrust information on the web, and 93% said their satisfaction with online information could be improved. But wait, it gets better: some Americans (2% of the adults, more men then women) would give up their spouse if that would lead to always finding the information they were looking for online.
Extole announced the next generation Consumer-to-Consumer (C2C) platform, which includes full Facebook Open Graph enablement, new Social Expressions and advanced Social Analytics.
But from now on, any Viralheat user can manage up to seven Facebook, Twitter and LinkedIn accounts in one, all for free. This beats Hootsuite, doesn’t it?
The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
During London 2012 Summer Olympics, Yahoo! Sports will take you Beyond Gold, with the most in-depth, interactive, and social experience ever. The company promised to bring consumers and advertisers together, across every screen.
