Interview With Brafton’s CMO: Jeff Baker

2021-09-17 by JamesD
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Interview with Jeff Baker, the CMO for Brafton's marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1.    What is the biggest challenge you’ve faced as a CMO? I come from an account management and production background. In many ways, life is a lot simpler when you have someone telling you exactly what you need to do and when it needs to be done. Your priorities are laid out perfectly in front of you; your calendar is filled with what... Read More >

Lawyers and Public Relations

2021-09-17 by JamesD
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To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don't utilize these tools end up losing out. Several decades ago, most of the legal industry believed marketing and public relations to be unethical and tended to avoid promoting themselves. However, these days, plenty of lawyers try their best to learn more about the ethics of communication with both existing and potential clients, and plenty of them also understand how important marketing, advertising, and public relations are when trying to attract new business for themselves. Nevertheless, before... Read More >

Maximizing PR Efforts

2021-09-15 by JamesD
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Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to date with the most relevant and current efforts which will help them get more attention and maximize their PR efforts. Today’s media landscape is also constantly changing, which puts plenty of businesses in a difficult position.  But when a company is able to utilize effective PR strategies, it’s easily going to improve its credibility, raise brand awareness, and improve its bottom line. With effective and strategic... Read More >

Labor Crisis Hits Hotel Industry Hard

2021-09-14 by JamesD
Lato Boutique Hotel

In July, some hotel owners and managers declared their view that the labor crisis that had been plaguing their industry would end once the federal government stopped paying unemployment checks to people. The federal government had declared its intention to cease boosting unemployment benefits by September at that point. Now in September, the labor shortage in the restaurant and hotel industry has only intensified. Customer demand in the industry is rising post-pandemic but the companies cannot meet up with this demand due to the difficulty they currently face in hiring workers. Long-term Labor Crisis Looms The issue isn’t projected to... Read More >

Advertising RFP Issued By University of Prince Edward Island

2021-09-13 by JamesD

This Request for Proposals (the “RFP”) is an invitation by the University of Prince Edward Island (the “University”) to prospective proponents to submit proposals for Digital Advertising. The University of Prince Edward Island “UPEI” offers a wide range of programs and degrees to undergraduate, graduate, and doctoral students. Our students have access to exceptional programs, faculty, researchers, facilities and staff. Students come from all walks of life and from local, regional, national, and international locations to study and learn here. The University enrolment is approximately 5000 students. The University’s Marketing and Communications department works directly with local, national, and international... Read More >

Google and Apple Revenues to be Affected by New Legislation in South Korea

2021-09-13 by JamesD
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By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate and with which they make so much revenue from commission on app sales. Before this new legislation was passed in South Korea, software users were, like everyone else across the world, compelled to pay for applications through the payment gateways provided on Google’s Play Store and Apple’s iOS platforms. Similarly,... Read More >

POSTCARD MANIA CMO FEATURE

2021-09-13 by JamesD
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Q: What’s your favorite part of being a CMO? A: Since PostcardMania (PCM) founder and CEO, Joy Gendusa, brought me on in 2004, it’s always been a delight to serve PostcardMania’s central purpose: helping small business owners grow their companies. It’s been enjoyable solving the marketing puzzle for different industries. We started off primarily serving real estate; these guys contributed to almost half of all revenue. When the housing bubble burst in 2008, PostcardMania really had to grow and pivot our focus to helping everyone we could with direct mail. I helped Joy dive into our available data to see how much... Read More >

PORT OF HOUSTON AUTHORITY

2021-09-13 by JamesD
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MEDIA BUY RFP ISSUED IN HOUSTON SERVICES Purpose: The intent of this Request for Proposals (“RFP” or “Solicitation”) is to provide digital and traditional advertising media buying firms an opportunity to present their qualifications, experience, and conceptual approach to providing the scope of services in relation to the needs of Port Houston. Proposals that concisely present the information requested in the order and manner requested will be considered more favorably than a Proposal (“Proposal” or “Offer”) from an Offeror (“Offeror” or “Proposer”) of commensurate qualifications that displays a lack of organization, conciseness or attention to detail. Port Houston is soliciting... Read More >

Women’s empowerment as the message of a brand

2021-09-11 by JamesD
Loreal Paris BMAG Article What Is Womens Empowerment and 10 Women Led Organizations to Support D

Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with them. Now women are not portrayed as flawless beings, having their unspoken but understood place in the home, office, and social arena. But there seems to have been a change in the representation of women. It seems to acknowledge the fact that women of all ages, races, and sizes deserve... Read More >

Marketing RFP Issued By Southern Nevada Health District

2021-09-11 by JamesD
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The Southern Nevada Health District’s (“Health District”) Office of Disease Surveillance and Control (“ODSC”) is requesting proposals from qualified media and/or marketing contractors to develop a targeted marketing campaign to promote HIV awareness for Collect2Protect online HIV and STD testing, PrEP/PEP resources and condom distribution (“Project”). Background: The Health District was created in 1962 when the State Legislature combined the health departments of the county and several adjoining cities. The Health District is one of the largest local public health organizations in the United States, serving more than 2.2 million residents and safeguarding the public health of more than 42... Read More >

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