Marketing RFP Issued By Wichita State University

2021-09-22 by Jim Crickell

The PPMC at Wichita State University is a nonprofit, nonpartisan organization that works with the public and private sectors to conduct research, evaluation, training, and community development. Our Purpose Enhancing public service to best serve your community. Our Commitment Provide Unbiased Information: We are data-driven. We believe good information helps you provide the best services to your community. Use Resources Wisely: We know financial and human resources are limited. We utilize resources to best serve your organization. Ensure Diverse Perspectives: We include a multitude of voices and sources. We believe diversity in all forms makes organizations and communities stronger. Elevate... Read More >

Tips on Businesses Looking to Get Free Publicity

2021-09-22 by Jim Crickell
giant bullhorn

giant bullhorn Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses. Fortunately, there are some ways for businesses to get more publicity and free promotion without spending a lot of time and money . Small businesses should start working on their promotional efforts as soon as possible instead of waiting around for the right opportunity to strike or until they have a big enough budget to pursue promotional efforts. Companies that avoid pursuing publicity from the very beginning end up missing out big-time. This is because... Read More >

Public Relations RFP Issued By Cincinnati Public Schools

2021-09-21 by Jim Crickell
Cincinnati Public Schools Issues Public Relations RFP

The Cincinnati City School District (CPS) is seeking suppliers to provide a Public Relations and Marketing Firm to support the design and writing of marketing materials and advertisements to promote the image and the district's initiatives and demographics. The Cincinnati City School District, also known as Cincinnati Public Schools (hereinafter also referred to as “CPS”), serves about thirty-six thousand (36,000) students in over sixty (60) schools spread across a ninety-one (91) square mile district in southwest Ohio. CPS is greater Cincinnati's largest school district and Ohio is third largest. The Cincinnati Public Schools Strategic Plan “A Road-map to Destination Cincinnati... Read More >

Communications RFP Issued By The University of Oklahoma

2021-09-16 by Jim Crickell

The Board of Regents of the University of Oklahoma is seeking: Vendors to provide a comprehensive, strategic, creative dynamic effort to provide world class communications with the implementation of new projects and services, including: marketing, media and public relations, web communications and interactive/social media. Scope of Work: The successful vendor(s) shall: i. Be a full-service communication company or boutique agency with an expertise in a particular communication field and provide documented indepth knowledge and extensive experience in working with local, regional, and national markets. ii. Designate a principal to coordinate all work with University for all assigned projects. iii. Duties... Read More >

Tells Staff to continue Working from Home until January

2021-09-15 by Jim Crickell

Google’s sizable workforce has been working from home for more than a year now. The search giant told its employees to work from home when the pandemic hit. Now, nearly two years since it first told workers to begin working from home, Google has pushed back office resumption for its staff by three months, to January. Its employees were supposed to return to the office but that plan has been scrapped for the coming months partly because of the contagious delta strain of the coronavirus that’s been spreading across the US recently.  Due to this new strain, there has been... Read More >

Marketing & Advertising Services for the Dane County Regional Airport

2021-09-12 by Jim Crickell
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Scope of Work: The purpose of this RFP is to award a five year contract (with a 60 day opt out notification) for services to provide the Dane County Regional Airport On Call Services as requested covering advertising, marketing, social media, website design/redesign/development/enrichment, brand development, creative development, media buying and market research, air service development marketing, press releases and media advisories, and crisis communication management as specifically related to an airport within a mass transportation system, focused on the continual development of an established distinctive brand that will resonate with visitors, residents, stakeholders and the community. The professional company must... Read More >

Creating a Successful Event PR Campaign

2021-09-10 by Jim Crickell
experiential marketing examples

A vital piece of every promotional strategy is public relations, especially when promoting events for a company. Plenty of the time local media outlets tend to target a local community, which means media coverage in local publications for an event will result in the event reaching the right people. However, companies that don’t have the right approach to PR will end up wasting their time without the benefits of positive media coverage. Additionally, there already are plenty of events both locally and globally in most locations, and without strong PR any company’s event will get lost in the crowd. Additionally,... Read More >

Important PR Metrics and Measurements

2021-09-09 by Jim Crickell
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More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a number of agencies have turned to digital tools and vendors.  Cision  One of the most popular, and most widely used software in the PR industry when it comes to metrics and measurements is Cision. Companies that have a global reach and target audiences across the entire world benefit from utilizing this tool because it allows businesses to get the best global snapshot.   It has a very broad... Read More >

Finding the Right Music Audience for Campaigns

2021-09-07 by Jim Crickell
Sheet Music Luke Lewis

New musicians can easily get lost in the crowd with over 60 thousand new songs being uploaded to Spotify on a daily basis. However, despite how oversaturated the entire music industry seems to be, most record labels are still creating over-the-top marketing campaigns for their top artists. Most of the time those big campaigns pay off, especially when when smaller campaigns end up turning smaller artists into bigger deals. However, plenty of other up-and-coming artists never make e their break or show their true potential if they don’t reach the right audience at the right time. In those types of... Read More >

Innovation in Marketing and Operations

2021-09-02 by Jim Crickell
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The self-driving startup from Russia, Yandex, and the online food ordering company GrubHub, have started collaborating to deliver food to college campuses across the United States. This collaboration is the latest innovation, which will have hundreds of self-driving robots on six wheels basically act as food delivery trucks in various cities across the US. Although this delivery service powered by robots isn’t going to start until the fall, when college students finally return to their campuses, it’s set to be incredibly effective. Yandex, frequently described as the Google of Russia, the company that will be operating the self-driving robot. The... Read More >

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