Driving Traffic Through SEO

2021-09-01 by Jim Crickell
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Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing. This is because Google’s algorithm is getting more powerful and gathering more data every  day. That means it's not only analyzing and understanding websites, but that it's also incredibly effective at keeping thousands of people within its algorithm. However, these types of things are what make it a lot harder for companies that are relying on the organic search traffic from Google as a promotional effort. By making knowledge panels a lot more prominent, disguising ads, and displaying images or videos at the... Read More >

Let’s Stop HIV Together OY1 Media Buying

2021-08-31 by Jim Crickell
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Purpose: The vendor will provide the management and support that will allow data unification and media execution across a single technology platform, as opposed to working with multiple partners for various initiatives. This will help us manage our advertising through a single advertising platform infrastructure and will allow us to do the following: • Consolidation of ad exposure data across digital buying platforms • Streamlined audience management and unified buying strategy • Advanced audience targeting and data-driven optimizations • Single trafficking workflow • Control for audience overlap proper reach & frequency management This includes managing placements on two of our... Read More >

Deciding on a Course of Action During Backlash

2021-08-23 by Jim Crickell
amazon fulfillment center 010

Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become too hot to be able to work efficiently. Recently, there was a federal complaint that was filed by a group of employees that works at the largest Amazon warehouse in New York City. In it, the warehouse workers stated that there was no ventilation, and the dirty fans ended up spreading the warehouse debris into the worker’s eyes. Some employees were also fainting from heat exhaustion,... Read More >

PR Firm Search Underway For Internet Corporation for Assigned Names and Numbers (ICANN)

2021-08-14 by Jim Crickell
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The New gTLD Program is an ICANN initiative that enables the expansion of the DNS. Launched in 2012, the New gTLD Program introduced new generic top-level domains (gTLDs) to enhance innovation, competition, and consumer choice. The New gTLD Program made it possible for communities, governments, businesses, and brands to apply to operate a gTLD registry. Through the program, the number of gTLDs increased from 22 to more than 1,280. This expansion encouraged a more strategic use of the Internet by allowing users to shop, communicate, or access the Internet using a gTLD that more closely aligns with their language, geography,... Read More >

MARKETING AND COMMUNICATIONS SERVICES FOR ECONOMIC DEVELOPMENT

2021-08-11 by Jim Crickell
things to do in mesa

things to do in mesa Purpose: The City of Mesa Office of Economic Development (OED) is soliciting proposals from qualified firms, to enter into a professional services agreement to provide brand development, marketing strategies, communications, advertising, content development, graphic design, and community engagement services. Background: a. Vision – Mesa, Arizona will be regarded as a premier location for companies and investors seeking an innovative, dynamic city to enhance their competitiveness, including: I. A diverse and sustainable economy featuring a balance of base industries that create high quality jobs and a diversified workforce. II. An educated workforce employed in jobs that... Read More >

Business Development for the Future

2021-08-10 by Jim Crickell
Sales Growth

The last year has been a turbulent time for everyone, especially start-ups, with the pandemic forcing some to completely pivot while others managed to survive and thrive. The world also saw a big shift to online socializing, working, shopping, and more. Companies that are looking to incorporate some of the lessons they’ve learned in the last few months to be able to build a stronger business for the future should expect even more transformation in the future. Remote Work While this may have been an obvious point, there’s plenty of room for growth when it comes to remote work all... Read More >

RFP for Liquor Social Media Services Issued

2021-08-05 by Jim Crickell
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Purpose: The LDB is seeking Proponents that can plan, manage, create, execute and measure advertising and LDB-owned social media channels. These channels are with respect to the design of a comprehensive annual social media plan along with ad-hoc social media and digital advertising. Her Majesty the Queen in Right of the Province of British Columbia, as represented by the General Manager of the Liquor Distribution Branch is one of the largest distributors and retailers of beverage alcohol in Canada, generating $1.107 billion (2019/20) in net income on annual sales of $3.8 billion. The LDB operates a province-wide, retail/wholesale beverage alcohol... Read More >

Publicity RFP Issued By LA Health Department

2021-08-02 by Jim Crickell

The County of Los Angeles (County), Department of Public Health (Public Health) is issuing this Invitation for Bids (IFB) to solicit bids for a Contract with an organization who can provide Event Planning, Production, and Promotion services for the 2022 Annual Al-Impics Games. Background: The federal Substance Abuse and Mental Health Services Administration (SAMHSA) identifies health and community as two major components that support ongoing Substance Use Disorder (SUD) recovery. Health relates to overcoming and managing one’s disease while making healthy choices, and community relates to establishing positive relationships and support networks. In agreement with these findings, Public Health, as... Read More >

Startups and Social Media Platforms

2021-07-31 by Jim Crickell

There are plenty of different ways for companies to reach a number of people, such as appearing on various digital platforms, adapting a single piece of content to match those platforms, and more. The importance of social media for new companies has never been more obvious, however, there are some companies that still need help in navigating this field. Facebook One of the most popular and common social media platforms is also one of the easiest places for companies to set up their accounts. Facebook is a platform that doesn’t actually favor a single piece of content, which makes it... Read More >

Navigating Backlash After Misleading Statements

2021-07-21 by Jim Crickell
Gear OnePlus 8T front and back SOURCE OnePlus

The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication, one of its journalists noticed an inexplicable slow down of the new OnePlus 9 Pro smartphone, and the journalist quickly realized that the smartphone was diverting a list of very popular apps away from the phone’s CPU. The company had implemented the Snapdragon 888, which has a very high performance for a central processing unit (CPU), but was diverting these apps away from the CPU to... Read More >

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