Cheap and Ethical: Mutually Exclusive Branding?

Branding Tips

The global fashion industry is facing an existential crisis: after exploding across the globe in search of ever-cheaper places to manufacture its treasures, stories of worker abuses are as depressing as they are consistent: violence, brutally long hours, unpaid wages, dangerous conditions, and perpetual poverty. Last year, workers at an Indian factory known for supplying […]

Why Explosive Growth Can Be a Recipe for Marketing Disaster

Launching a new business can be a nerve-wracking but exciting experience. Every business owner wants to see their product or service take off quickly, bringing in the crowds and corresponding revenue. But there is such a thing as too much, too soon. Why is this? Often, brands don’t do the proper preparation for a major […]

Avoiding Micromanagement

corporate leadership advice

The concept of attention to detail is one of the most lauded skills listed on many employees’ resumes. Attention to detail and organization is also a vital component to any set of leadership skills. However, all too often managers and leaders step over the line of “organized” and into the realm of micromanagement. How does […]

How to Run an Instagram Contest

Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy – and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at the same time. When mapping […]

PR News From PMK, APCO Worldwide And More

trending pr news

PMK•BNC Promotes Cary Kwok to Sr. Vice President Marketing and communications agency PMK•BNC has made Cary Kwok its new Sr. Vice President of its brand and communication division. Ms. Kwok is a gaming, technology, and children’s content specialist with over a decade of experience in video game PR. She led Nintendo’s Product PR, promoting popular […]

Does Your Small Business Need a Website?

small business goals

With the popularity of social media and other shortened forms of digital media, many business owners find themselves questioning whether or not having a website is a worthwhile expense. While the cost of keeping a website up to date — and that of developing it in the first place — can be overwhelming to some, the […]

Leadership After Failure

Leadership

Failure. It’s not something that any business wants to go through, but unfortunately it happens more often than not. Perhaps the failure was a long time coming, or maybe things went awry overnight. Regardless of the timing, it can be exceedingly difficult for a leader to rally the troops, so to speak, in the face […]

Public relations is a woman’s world, but a man’s game.

Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the overall workforce, according to the […]

Being a celebrity publicist in a post-truth era

post-truth era1

A new drama “Flack” is out, centered on the fast-paced and chaotic world of celebrity publicist Robyn, played by Anna Paquin. The series begins with a familiar dilemma: a famous chef is on the brink of being exposed as a cheater and womaniser, and Robyn knows to district the public with another story. “Illness is […]