How to Spot a Sub-Standard Digital Marketer

What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]

Brit McHenry Files Suit Against Fox

Stop me if you heard this headline before: “A Fox News host is suing the company for sexual harassment.” Yes, it’s happening again. This time, it’s Fox Nation host Britt McHenry, who is filing a suit accusing another on-air personality, George “Tyrus” Murdoch of sexual harassment. According to the complaint, filed in New York, the […]

Kaepernick Workout Descended into Chaos… Was That the Point?

Kaepernick Workout Descended into Chaos… Was That the Point?

The NFL had been enjoying a largely controversy-free season, with the exception of HelmetGate, until the league announced it planned to offer a workout to one of the most controversial figures in modern sports: unemployed former quarterback, Colin Kaepernick. Ask any NFL fan, and they likely have an opinion, both about Kaepernick, as well as […]

Digital vs. Traditional PR

When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR? This question is the embodiment of the change that PR has faced in the 21st century, thanks to the evolution of the field of digital marketing. Some of the most successful companies have decided […]

Important Leadership and Management Skills for Success


All project leaders and office managers need to positively interact with team members. As much as communication is a big part of the interaction, employees also need to be motivated, respond to feedback, and solve problems in the workplace. Here are the skills that make a strong leader: Communication  Clear and succinct communication makes it […]

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Online Reputation Management Makes the Internet Safer

In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at […]

Minorities Will Outnumber The Majority by 2040

The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites.  Other data indicates that four out of ten millennials are non-white and that generation Z (1995-2012) is about 50%.  Yet another […]


FACTORY PR? What do Hyundai and Factory PR have in common?  Aside from an assembly line at Hyundai and being a client of Factory PR, absolutely nothing.  Factory PR is a New York city-based firm that not only represents automaker Hyundai, but also companies in the lifestyle, wellness, retail, hospitality, technology, and apparel industries.  As […]

General Management in Today’s Tech Oriented Business Model

The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. For many, who rise to the heights of influence […]