Challenges Facing Modern PR Pros

Public relations is all at once a timeless and a dated industry. Why do we say this? Well for starters, there will always be a need for public relations. The image/message that a business sends to consumers is vital, and having a public relations firm or consultant on retainer can help navigate the tricky world […]

Fools Rush In Where Angels Fear to Tread…

Elvis Presley wailed out lyrics to this song back in 1972, centuries after Greek philosopher Plato said, “Wise men speak because they have something to say; fools because they have to say something.”  Irrespective of which you agree with, communication is very important for marketing success as noted in previous articles. Good communication is not […]

Is Hiring Top Graduates Smart for Digital Marketing Agencies?

As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within every university, there is a group of dedicated students learning the craft of marketing and perhaps even dipping a toe into […]

Amazon’s Top 3 Marketing Lessons

In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of products from the retailer itself and hundreds of partner companies. […]

Hiring the Right Digital Marketing Agency

The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy! One priority item on their to-do lists, however, is product marketing. For those without a background in this discipline, digital marketing […]

Referral Marketing and PR’s Role

According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it.  The survey reported that a whopping 84% trust these recommendations.  There lies the potential of referral marketing using key customers as brand […]

Running a Successful E-commerce Business

how to run an ecommerce business

Entrepreneurs who want to build a business that gives them time to live their lives are a dime a dozen. The idea of creating a self-running business is nothing new, but the world of e-commerce has opened up a world of opportunity for savvy business owners-to-be. Still, if you want to grease the gears of […]

“There’s $5,000 In Our Budget, Make Us A Brochure.”

Is there a week that goes by when you don’t receive mail with brochures and coupons?  Hardly. Which ones appealed to you?  Which ones did you act on? Brochures continue to be one of the most effective marketing tools today.  Most graphic designers would be elated and jump at the opportunity to design a brochure, […]

Why’s The Middle Market Job Market So Stagnant?

Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case?  According to the Chamber, it was due to a […]

Using AI for Your Digital Marketing Strategies

When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the unknown, and AI is leading the charge into a bright new world. In this world, using artificial intelligence to formulate a […]