Understanding Fake Accounts on Social Media

Internet use has become almost synonymous with the use of social media platforms, with many users relying on Facebook, Twitter and Instagram as their main channels to catch up on current affairs, make purchasing decisions, and find entertainment. Even so, the social media landscape has increasingly become a divisive one, and one where threats abound.  […]

5 Unique Steps to Take When Making a Media Kit

As more businesses strive to increase their presence online, there is a need for professionals to present their skills, services, accomplishments, and personality, all in one space. To present a brand professionally, professionals – whether they are vloggers, bloggers, photographers, or videographers – should have a well-presented document that explains key aspects of a brand. […]

Marketing a YouTube Channel in 2020

What started as a novel idea by three PayPal employees in 2005 and an audience of 30,000 has since skyrocketed to two billion users worldwide today and become the second most popular social platform. Like many adolescents, YouTube has grown up somewhat and is trying out new things and directions.  Web design company Go Globe […]

2020 Best Marketing Campaigns

We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses.  Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA smartly promotes staying at home with its digital advertisement which is very timely. They […]

Marketing Maven: PR Company Profile

Founded in 2009, Marketing Maven is a full-service PR and marketing agency with offices in Los Angeles and New York City. This is an agency with global contacts that makes sure all of its clients’ objectives are met due to the expertise of the team on-board Marketing Maven. The agency is always ready to deliver […]

Upraise PR: Firm Profile

The boutique marketing and public relations agency Upraise PR was founded in 2003 in San Francisco. This agency creates integrated campaigns for its clients that can move the needle on brand building and awareness as well as lead generation. Upraise PR also provides campaigns with excellent media and analyst relations, captivating content, compelling design, and […]

Culture Reset

In the wake of protests over the death of George Floyd and other African Americans, many companies are rethinking their own inter-racial culture. The difference this time is that advocacy groups have pushed dialogue beyond the “saying good things” stage to activism within the workplace and even brands. Sensitivity to racial stereotypes has exploded. Quaker […]

Racepoint President Bob Osmond Q & A

Today, a Q & A with the President of Racepoint, Bob Osmond.  Tell us about your agency’s mission and the types of clients you serve. At Racepoint Global (RPG), our core mission is simple: we help our clients navigate and succeed in today’s landscape by shaping conversations that matter. We aspire to tell stories about […]

Marketing After the Pandemic

For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs summed up what CMOs may want to watch and incorporate into their revised post-pandemic strategies when he said: “Your brand is […]