What PR Pros Anticipate in 2020’s Crisis Communication

Different PR pros hold different predictions regarding anticipated trends in 2020’s crisis communication. Some anticipate a rise in crisis preparedness, while others predict a rise in ethics in crisis management for various reasons. With the 2020 elections set to raise the need for crisis PR, crisis communicators will need to cut through the noise to […]

Imre LLC: PR Firm Profile

Imre LLC is an independently-owned and integrated marketing agency with offices in New York City, Los Angeles, Philadelphia and Baltimore. They have expertise in social, digital, creative, paid media and public relations. The agency is one of the leaders in modern content and development of meaningful interactions and experiences. The agency is divided into a […]

“SEARCHIN’”

There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world.  Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for. KEYS TO SUCCESS Omnichannel is […]

SEO – HERE TO STAY?

When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London.  Such is the case with SEO or search engine optimization which some people have declared dead as well. One reason why some doomsayers […]

Son of Inventor of Connect-4 Sues Hasbro

David Wexler, the son of the inventor of Connect 4, has sued Hasbro for allegedly stealing his invention of a new line of toys that combined games and toys controlled by Hasbro.   David is a renowned entertainment interest veteran who has had substantial critical acclaim and success as a director, screenwriter and producer of […]

Gecko Hawaii Partners With Riff Raff

riff raff

Gecko Hawaii has announced a collaborative partnership with Riff Raff. Derek Sciacqua, CEO of Gecko Hawaii said, “Our brand is all about fun and so is Dale Dan Tony!  This partnership started because we learned Riff was a fan of Gecko, and once we met it was a natural win-win. The Neon Icon wore a […]

PR Legend Harold Burson Passed Away

The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn & Wolfe, the cause of death […]

How to Spot a Sub-Standard Digital Marketer

What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]

Brit McHenry Files Suit Against Fox

Stop me if you heard this headline before: “A Fox News host is suing the company for sexual harassment.” Yes, it’s happening again. This time, it’s Fox Nation host Britt McHenry, who is filing a suit accusing another on-air personality, George “Tyrus” Murdoch of sexual harassment. According to the complaint, filed in New York, the […]

Kaepernick Workout Descended into Chaos… Was That the Point?

Kaepernick Workout Descended into Chaos… Was That the Point?

The NFL had been enjoying a largely controversy-free season, with the exception of HelmetGate, until the league announced it planned to offer a workout to one of the most controversial figures in modern sports: unemployed former quarterback, Colin Kaepernick. Ask any NFL fan, and they likely have an opinion, both about Kaepernick, as well as […]