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5W Public Relations
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You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t cut it anymore, forcing many communicators to rethink their entire approach to SEO. Here are some quick and actionable tips to […]
The latest round-up of news from the bustling public relations industry comes with announcements of new offerings and moves from firms around the world. In an industry that must always be a step ahead, the news cycle is endless. Struggling MDC Looking to Penn? The struggling MDC Partners firm, which lost over $35m in 2018 […]
Papa John’s, one of the top pizza brands in the country, has spent the past year or so reeling from a mix of bad press and uncertainty focusing on its founder, John Schnatter. The split between the company and the former CEO has been contentious, prolonged, and publicly ugly, with Schnatter leaving it all out […]
In late 2017, TripAdvisor came under fire for not appropriately handling claims of sexual assault after the company deleted a rape victim’s warning on a review for a Mexican resort. Now, over a year later, the largest travel review site in the world has once again defended its policy of not removing a business listing […]
R&B superstar R. Kelly has been struggling for years with allegations of sexual impropriety. Recently, several big-name acts have very publicly distanced themselves from the work they did with the singer and producer. And, now, two more women have come forward to accuse Kelly of engaging in sexual acts with one of them when they […]
A busy few weeks for the PR industry has kept public relations professionals occupied with staying abreast of the most recent developments. New partnerships create new opportunities, and so with that in mind, many industry leaders are rightly contemplating what the latest round of announcements portends for the future. 5W Public Relations is pleased to […]
According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before 2020, with the process only […]
Delivering over 17 years of high-quality strategic marketing and public relations support to consumer brands, B2B companies, and digital innovators, Blast PR is a well-known name in the promotional space. Popular among leading organizations and nonprofits alike, Blast PR is excellent at growing brand awareness and customer loyalty. Ever since Bryan and Kathleen Formidoni brought […]
SutherlandGold are a PR company dedicated to helping companies bring their ideas to life. This compassionate group of marketing experts believes in bringing the humanity back to the advertising world. Working together with clients from a wide variety of backgrounds, the company helps brands to reach their customers and build new loyalty. SutherlandGold is a […]
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the ways in which we […]
