Liberty University Called “Reckless” for Pandemic Response

As colleges across the country have closed their doors and told students to finish the semester online, one university in Virginia made headlines when its president told students they were welcome to come back on campus, much to the chagrin of local officials. Last week, Liberty University President Jerry Falwell, Jr. “welcomed” students back to […]

It’s Lonely At The Top

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More than 1,300 CEOs of American companies no longer hold the same jobs today that they held in January according to Challenger, Gray & Christmas.  The Chicago-based global executive placement firm has been monitoring CEO departures of companies in business for at least two years and with 10 or more employees since 2002.  What’s even […]

What PR Pros Anticipate in 2020’s Crisis Communication

Different PR pros hold different predictions regarding anticipated trends in 2020’s crisis communication. Some anticipate a rise in crisis preparedness, while others predict a rise in ethics in crisis management for various reasons. With the 2020 elections set to raise the need for crisis PR, crisis communicators will need to cut through the noise to […]

Imre LLC: PR Firm Profile

Imre LLC is an independently-owned and integrated marketing agency with offices in New York City, Los Angeles, Philadelphia and Baltimore. They have expertise in social, digital, creative, paid media and public relations. The agency is one of the leaders in modern content and development of meaningful interactions and experiences. The agency is divided into a […]

“SEARCHIN’”

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There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world.  Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for. KEYS TO SUCCESS Omnichannel is […]

SEO – HERE TO STAY?

When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London.  Such is the case with SEO or search engine optimization which some people have declared dead as well. One reason why some doomsayers […]

Son of Inventor of Connect-4 Sues Hasbro

David Wexler, the son of the inventor of Connect 4, has sued Hasbro for allegedly stealing his invention of a new line of toys that combined games and toys controlled by Hasbro.   David is a renowned entertainment interest veteran who has had substantial critical acclaim and success as a director, screenwriter and producer of […]

Gecko Hawaii Partners With Riff Raff

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Gecko Hawaii has announced a collaborative partnership with Riff Raff. Derek Sciacqua, CEO of Gecko Hawaii said, “Our brand is all about fun and so is Dale Dan Tony!  This partnership started because we learned Riff was a fan of Gecko, and once we met it was a natural win-win. The Neon Icon wore a […]

PR Legend Harold Burson Passed Away

The public relations mastermind that co-founded Burson-Marsteller, and then managed to build the firm into one of the leading forces in the PR industry, died on January 10, at a rehabilitation center in Memphis. Harold Burson was 98 years old. According to Catherine Sullivan, a spokeswoman for Burson Cohn & Wolfe, the cause of death […]

How to Spot a Sub-Standard Digital Marketer

What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]