Ins And Outs Of Media Coverage

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All businesses and business owners want press coverage. Yet, very few actually understand what it takes to reach out to a journalist and frame a story in a way that will attract the journalist’s and their audience’s attention. When businesses don’t gain media coverage, they have a hard time building … [Read more...]

Digital PR with Content

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These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all companies had to do was create ads and issue press releases to be able to get media … [Read more...]

Social Media & The Hunt For NYC’s Next Mayor

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While some might wish to be spared yet another political fight that will be taking over social media, there is a lot to learn for savvy Pr firms and specialists. So as the opening salvos in the fight for NYC votes begins, let’s take a look at how the top NYC candidates for mayor are utilizing … [Read more...]

Best Strategies for Business Growth

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While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and the environment starts changing. Fortunately, there are several … [Read more...]

Affordable Marketing Strategies

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We're currently living during a time where every marketing strategy can make or break a company, which means even when marketing isn't the most important thing for the business, it's important to have some affordable strategies for the business. Fortunately, several marketing strategies are both … [Read more...]

Update on Facebook Ban of Australian News

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A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook. This came after the Australian government drafted a law that would force tech giants Facebook and Google to pay for Australian news and journalism. How the Social Media Giant … [Read more...]

PR Tips for Hedge Funds

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Many hedge fund managers are constantly looking for investors, yet they limit their company’s ability to find those investors and advertise to them due to their adverse public relations perspective. Furthermore, plenty of hedge funds prefer to operate away from the public’s eye, but that also hides … [Read more...]

Avoid These Marketing Activities

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In this digital era, all it takes for a business to take off is a sound digital marketing strategy. To create it, marketers need to know all of the essentials about developing a digital marketing strategy, but they should know which strategies to avoid even more importantly. For example, marketers … [Read more...]

COMMUNICATIONS RFP ISSUED BY STATE OF MARYLAND

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The Maryland Department of Transportation Maryland Transit Administration (MDOT MTA), a statewide public transportation agency, is Maryland’s primary public transit provider. Comprised of over 3,200 employees, the MDOT MTA operates and supports safe, efficient, and reliable Local Bus, Commuter Bus, … [Read more...]

BRANDING RFP ISSUED BY CLOVIS

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For those seeking opportunities to grow alongside caring and sharing neighbors, the small, agrarian town of Clovis, situated on the plains of eastern New Mexico and home to Cannon Air Force Base, comprised of diverse, friendly and inclusive people, businesses and organizations welcomes all newcomers … [Read more...]