Dos Equis Has A New Most Interesting Spokesperson
He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer....
Author: Ronn Torossian
Ronn Torossian: Insights from 5WPR Founder
Cam Newton still trying to answer for post-Super Bowl presser
He came. He saw … and he lost. Then he just didn’t want to talk about it. Now, months after the Super Bowl, Cam Newton is still paying PR consequences for his less than...
Prince: The Legacy Of A Brand
The purple Prince of pop-rock, for a time known only by an enigmatic symbol, is dead. Fans worldwide are reeling, both at the surprise as well as wondering “why” and “how” … two questions...
PR through Teenagers Instagram Accounts
There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting...
PR Scandal Caused by ‘Panama Papers’
Hackers obtained and leaked 11.5 million documents from Mossack Fonseca, a law firm based in Panama. The leaked documents stirred up controversy for those mentioned in the files, as well as the companies...
Why More Organizations Need To Incorporate PR Into Their Overall Business Strategy
Public relations is a valuable tool every organization should utilize to some extent. Unfortunately, it’s also a tool often undervalued by many for one reason or another. For an organization climbing to the top...
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics. And while many PR firms these days are active in Search Engine Optimization (SEO), it’s never good to place...
Flint Water Crisis Creates PR Scandal for Michigan Governor
Michigan Governor Rick Snyder started his second term in office on a great note. He helped put an end to the biggest municipal bankruptcy in American history. He then cut expenditure in the state...
Concussions Continue to Plague the NFL and It’s PR Problem
Football is dangerous. Brutal even. There’s no way you can base a game around massive people continually colliding and avoid consideration of injury. In recent years, brain injury has been a big issue …...
American PR Has a lot to Learn from the Russians
Old rivalries die hard, and Russian-American propaganda rivalries stretch as far back as the beginning of the Soviet Union. In 2015, that rivalry still exists, and an increase in tensions between the two nations...
