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Artificial intelligence (AI) is revolutionizing the marketing industry at a rapid pace and has started creating brand new job opportunities at the same time. A significant number of marketing and business leaders have already...
In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the buying journey. Consumers seek genuine experiences, transparent communication, and...
OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both tools share similar functions, there are key differences between...
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for growth, nurturing existing ones is equally important. Customer nurturing...
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand...
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to respond quickly and effectively. Their main responsibility is to...
SaaS is a popular business model that provides software applications to customers online. It’s a competitive market, and sales success is crucial for growth and revenue. To thrive, SaaS companies need data-driven decision-making, and...
Multicultural marketing with influencers is a hot strategy for brands. It effectively reaches and engages target audiences. As companies expand marketing efforts to be more inclusive, they must consider incorporating influencers from across the broad...
Brands face new challenges in public relations and PR crisis management. Companies must handle tragic situations with sensitivity, empathy, and a clear plan of action. A company’s response to a crisis can either repair its reputation...
Social media platforms have transformed from communication tools to marketing powerhouses. Instagram and Facebook are two of the most popular platforms, with billions of users worldwide. In-app purchases have become crucial platforms for brands...
