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Here are 20 real-life beauty PR programs focused on skincare from 2024 that have made waves: These beauty digital PR campaigns reflect the diverse strategies skincare brands are using to engage consumers, promote their...
Some beauty brands that could benefit from a beauty PR makeover, either due to past controversies, shifts in consumer expectations, or opportunities to refresh their public image: Each of these brands has potential for...
Micro-influencers, typically defined as those with 1,000 to 100,000 followers, often deliver high engagement and authenticity. Here are ten standout micro-influencer marketing campaigns from recent years: These campaigns highlight the value of micro-influencers in...
In a world saturated with beauty products, the giants of the industry dominate the shelves and our social media feeds. Yet, as we scroll through endless influencer endorsements and glossy advertisements, it’s easy to...
In an increasingly competitive beauty market, effective communication is essential for brands looking to connect with consumers, build loyalty, and drive sales. This op-ed explores various strategies that successful beauty brands employ to enhance...
The beauty industry has undergone a seismic shift in public relations over the last decade. With the rise of digital media and social platforms, traditional PR strategies are evolving to meet the demands of...
In 2024, Fenty Beauty continues to lead the charge in redefining beauty marketing through its unwavering commitment to inclusivity. Since its inception, the brand has championed diversity, but this year has seen a further...
The African American beauty market is a vibrant and dynamic segment that has seen significant growth and transformation in recent years. Brands are increasingly recognizing the importance of catering to the unique needs and...
Here’s an extensive guide on how beauty influencers can gain followers on TikTok, structured into several key sections: 1. Understanding the TikTok Landscape 2. Setting Up Your Profile for Success 3. Identifying Your Niche...
The haircare industry, like many sectors related to beauty digital marketing is experiencing rapid evolution driven by shifting consumer preferences, technological advancements, and broader market trends. Here’s a look at the current marketing trends...
