In 2016, Money Magazine reported that more people were open to hedge or hedge fund-like investments to cushion themselves with memories of the 2008 recession still lingering. At that time, independent investment research platform Morningstar was tracking more than 625 alternative and non-traditional funds.
In June this year, the National Bureau of Economic Research declared that the U.S. was officially in a recession after record growth over 128 months. Although they also noted that it could be short-lived, many investors may again be reflecting back to 2008 and considering alternatives like hedge funds. Creating the right strategy to capture this market, which some might say is akin to celebrities, requires special skills and counsel. Here are some of the leading PR firms in that area.
Described by Business Insider as one of PR’s busiest most effective companies, 5WPR has received numerous accolades for its efforts. The global firm, which the American Business Awards has bestowed Agency of the Year three times, prides itself in tailoring its strategies and counsel to each client and delivering results. The agency works extensively with hedge funds in helping to move market positions. Its very aggressive nature and understanding of market minutia is helpful to succeed in this market.
Gasthalter & Co.
Unlike most of the other PR firms, Gasthalter & Co. has a narrower focus directed solely at hedge funds, venture capital, private equity, and related areas. It’s headquartered in New York but also has an office in Chicago while serving clients globally. Financial intelligence publisher The Deal acknowledged Gasthalter & Co. in 2019 for Private Equity Deal of the Year in working with Brookfield Asset Management on its acquisition of Oaktree Capital.
One of the very few top agencies specializing in hedge funds not based in New York or London is Goldman Communications. The Toronto-based firm’s focus is on what they call alternative investments, which also include hedge funds. Some current and former clients include the Canadian branch of the Alternative Investment Management Association, Third Eye Capital, Sprott Asset Management, Venus Capital, Arrow Capital, Crawford Lake Capital, and Castle Hall Alternatives.
This PR hedge fund shop’s roots go back to 1992. It was named after founders, George Sard and Paul Verbinnen, who sold 40% of their equity to Golden Gate Capital in 2016. Based in New York, the firm has more than 200 employees in San Francisco, Los Angeles, Chicago, Boston, Houston, Washington, DC, London, and Hong Kong.