California Water Seeks a Social Media Company
Mesa Water District (Mesa Water®) – has issued an RFP and is seeking a social media firm. Mesa Water®, a special district, was formed on January 1, 1960 as a result of the merger of four water agencies. Mesa Water’s primary purpose is to manage and deliver water and water-related services to customers within its service area. Mesa Water® distributes a combination of local groundwater and recycled water to approximately 23,500 retail accounts (population of over 108,000) in an 18-square-mile area, which includes the city of Costa Mesa, parts of Newport Beach, and other areas.
Mesa Water® predominately uses local groundwater, recycled water, and conservation to meet 100% of its demands. The Mesa Water Board’s 2015 Strategic Plan includes the goal to “Increase public awareness about Mesa Water® and about water.” Social media plays a strong role in achieving this goal.
This project targets the District’s 23,500 retail customers in an effort to improve Mesa Water’s social media presence and positive impact, and increase Mesa Water’s social media engagement with key/top local influencers and organizations (for likes, retweets, etc.). Mesa Water® currently uses four (4) social media platforms — Facebook, Instagram, Twitter, and YouTube — as a way to reach its customers. The key project goal is to enhance Mesa Water’s social media presence in 2016.
The project shall include an assessment of the District’s social media presence and effectiveness since inception, provide a recommendation for tactics moving forward, develop a dashboard for metrics, and provide social media best management practices materials and trainings for Mesa Water Board and staff.
They seek an agency to help:
- Review the District’s social media activities since inception, and assess the effectiveness of such in terms of quality, quantity, and reach;
- Provide a summary of the review/assessment of the District’s social media activities to date, with recommendations on added strategies and tactics for Mesa Water® to implement moving forward in order to ensure a robust social media program for the District that further enhances its branding and outreach;
Proposals are due by January 7, 2016, and inquiries may be submitted to:
Public & Government Affairs Manager
Mesa Water District
1965 Placentia Avenue, Costa Mesa, CA 92627