Carbon County Utah Issues RFP For Brand Development
COUNTY is requesting statements of qualifications from consulting firms to provide services to assist with facilitating a brand development strategy and for economic development consulting services.
Following a planning process that included widespread public and private community leadership, Carbon County, Utah (COUNTY) adopted a new vision, mission and values, as well as strategic priorities. The COUNTY desires to hire a highly respected, successful consultant who specializes in working with local governments (cities, towns, counties, districts, and regional associations) and state government to: 1) help the COUNTY develop and implement a strategic brand and reputational strategy to give the COUNTY a stronger and more viable image and unified message as it markets to attract tourists, events and meetings, business investment, as well as workforce and new residents; and 2) provide economic development consulting services to the COUNTY on select catalytic projects.
Since the brand will be the COUNTY’s promise to the outside world, it needs to be professionally developed based on research and input from the community as well as outsiders to discover the current perception of the COUNTY. This brand development project is part of the COUNTY’s strategic economic development plan to focus resources on a few key efforts that will have the biggest impact on the area’s economy.
The COUNTY has restructured its economic development and tourism offices and seeks to leverage the tremendous synergy between the two efforts. The COUNTY has several catalytic projects which would benefit from the strategic guidance of a consultant who knows the area, who can help coordinate local efforts, and who can leverage his/her networks to bring added value to the projects.
Scope of Work:
The selected consultant will conduct the needed research and interviews to create and present ideas/concepts/strategy of brand identity and subsequent template materials including guidelines for long-term use. The consultant will work with COUNTY and its partners to facilitate the brand development process to insure that it is inclusive and representative of the various public and private organizations that will hopefully be a part of the overall strategic brand positioning.
The COUNTY intends to utilize the services of local design talent for graphic components of the brand.
The selected consultant will work with the COUNTY economic development specialist and other county officials and staff to coordinate efforts on select, catalytic economic development projects.
Carbon County Clerk’s Office
751 East 100 North Suite #1100
Price, Utah, 84501
ZENO Group and Hunter PR are worth considering.