Insights & Strategy
Bayer vs J&J: Closure vs Attrition
Bayer Healthcare and Johnson & Johnson are two of the world's leading pharmaceutical companies.
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Insights & Strategy
Insights & Strategy
It's Not A Fraternity Problem. It's A Governance Problem.
Over the years, we've heard the stories about fraternities - how many of them have been positive?
Insights & Strategy
How A Tipping Experiment Killed Joe's Crab Shack
Every year folks get together and give out "Darwin" awards, mainly celebrating legendary and spectacular stupidity.
Insights & Strategy
When Brand Journalism Becomes Brand Risk
Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag.
Insights & Strategy
The Contractor Trap: Microsoft, Amazon, Google, Nintendo
The gaming industry constantly takes heat for how it treats and interacts with women.
Insights & Strategy
Real Estate PR Done Well: How to Build Buzz, Trust and Value in Property Markets
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
Insights & Strategy
Wells Fargo's Lost Decade: Fake Accounts, Asset Cap, Recovery
Sometimes, no matter what, people don't learn.
Insights & Strategy
Leveraging Data Analytics for Effective Gambling PR Campaigns
Data analytics is crucial for optimizing gambling PR campaigns. It helps brands understand audiences, tailor strategies, and measure effectiveness. This article explores leveraging data analytics—from audience preferences and campaign optimization to predictive trends—and highlights key tools and case studies like Betfair and Unibet. It also discusses challenges such as data privacy and quality, emphasizing continuous improvement for effective, data-driven PR.
Insights & Strategy
The Role of Public Relations in Shaping the Success of Modern Casino Brands
Public relations (PR) has become a critical tool for modern casino brands to navigate challenges and cultivate a positive image. This op-ed explores how casino PR helps casinos build trust, leverage celebrity endorsements, manage crises, and utilize digital marketing to ensure long-term success.
Insights & Strategy
Beauty Tech and Devices Authority: The 2026 Strategy Guide
Everything-PR’s Beauty AI Communications Guide explores the 2026 strategy for beauty tech and devices authority, examining reviewer and clinical surfaces. It discusses FDA distinctions, the critical role of YouTube, and the influence of reviewer and clinical endorsements. The guide also covers reviewer sample cycles, pricing implications, crisis categories, and key metrics for brands in the beauty tech sector.