The NFL’s PR After Recent Bad Publicity
The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already written off the league office. These players will continue...
Category: Crisis PR
New Ford CEO Faces A Major PR problem
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.
How Can Uber Rise Above its Latest PR Crisis?
It may go down as one of the most brilliant business moves of the early 21st century, or it might end up being one of those “seemed like a good idea at the time” moments. Whatever the future holds for Uber, the service, right now they have a major PR crisis on their hands.
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
Tylenol Warnings PR Lesson: How to Title Your News to Avoid Negative PR
Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.
Who Is Influencing #Energiewende and Germany’s Energy Debate?
One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany’s energy debate.
Britney Back on Track: Online Reputation Management Tips from the Stars
It is said that the American public has an unhealthy obsession with being a star. Author of “Fame Junkies: The Hidden Truths Behind America’s Favorite Addiction,” Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including intelligence. Today’s generation lives and breathes the celebrity life from gawking at movies stars hanging out on the red carpet to touring the homes of sports giants.
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Crisis PR: Michael Douglas & Half-Naked Israeli Soldiers
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues – can only help all of us.
How to Clear Embarrassing Images from Google?
Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.
