dwinQ Creates Hyper-Social Olympic Experience for Cadbury Fans

dwinQ was selected by Cadbury to create an interactive social media experience at its Olympic Games presence, Cadbury House.

Cadbury House

dwinQ will be activating the Cadbury House interactive experience in Hyde Park during the 2012 Olympic Games (Photo: Cadbury on Facebook)

Cadbury, an official London 2012 sponsor, expects over 50,000 people to visit its exhibit in Hyde Park. dwinQ will equip the Cadbury House with a variety of kiosk, roving photographers, check-in stations, and Like boxes all connected directly to guest Facebook accounts through RFID enabled VIP badges. This will allow visitors to capture and share their Cadbury memories and experiences on own personal Facebook news feeds automatically and in real-time.

The move signifies more than fun for Cadbury customers – it will enhance Cadbury’s brand messaging to hundreds of thousands of people beyond the event attendees. A brilliant social media strategy by Cadbury, that will serve as example for any other brands in the future.

Top Public Relations News:

University of North Dakota Issues Marketing RFP

University of North Dakota Issues Marketing RFP

PR News From Porter Novelli, Allison + Partners & More

PR News From Porter Novelli, Allison + Partners & More

Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows

Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows

Kovert Creative, New Denver PR firm & More

Kovert Creative, New Denver PR firm & More

Washington State Fruit Seeks Media Firm

Washington State Fruit Seeks Media Firm

COVID Communications Campaign Issued By State of Utah

COVID Communications Campaign Issued By State of Utah

SEO – HERE TO STAY?

SEO – HERE TO STAY?

PR News from APCO Worldwide, Hill+Knowlton Strategies, Porter Novelli, MSLGroup, Allison & Partners, B|W|R Public Relations, and FleishmanHillard

PR News from APCO Worldwide, Hill+Knowlton Strategies, Porter Novelli, MSLGroup, Allison & Partners, B|W|R Public Relations, and FleishmanHillard

Childrens Organization Issues RFP Seeking New Website

Childrens Organization Issues RFP Seeking New Website

How has PR changed in 2020

How has PR changed in 2020

Leave a Reply

Your email address will not be published. Required fields are marked *