dwinQ Creates Hyper-Social Olympic Experience for Cadbury Fans
dwinQ was selected by Cadbury to create an interactive social media experience at its Olympic Games presence, Cadbury House.
dwinQ will be activating the Cadbury House interactive experience in Hyde Park during the 2012 Olympic Games (Photo: Cadbury on Facebook)
Cadbury, an official London 2012 sponsor, expects over 50,000 people to visit its exhibit in Hyde Park. dwinQ will equip the Cadbury House with a variety of kiosk, roving photographers, check-in stations, and Like boxes all connected directly to guest Facebook accounts through RFID enabled VIP badges. This will allow visitors to capture and share their Cadbury memories and experiences on own personal Facebook news feeds automatically and in real-time.
The move signifies more than fun for Cadbury customers – it will enhance Cadbury’s brand messaging to hundreds of thousands of people beyond the event attendees. A brilliant social media strategy by Cadbury, that will serve as example for any other brands in the future.