Ed Zitron is a big jerk. He, who writes articles like “You’re Probably Lying, Especially If You Are In PR”, and “Reporters Hate PR People, And They Should.” Today, the terrible PR flack, Ed Zitron, wrote an article in the Guardian “I work In PR – and we’re all terrible people.” What a small-headed fool.
We recommend to everyone to not hire or use Ed Zitron in any way. If EZ-PR has any clients, they should fire the firm today. Zitron, of the self-promotional Wikipedia page (Note to Editors: Remove all the self-serving content), which claims that he is “most commonly noted for his unconventional approach to the field of public relations.”
He is not noted for anything other than self-promotional noise. And of course, one simple visit to his PR firms page – EZ PR – and you cannot even find a single client Zitron does actual Public Relations work for. Ed Zitron’s articles are unfiltered and filled with self-promotional junk which has no substance. One of his statements about PR professionals is they go on and on about things they could say in just one or two sentences – guess that’s one of those kettle / pot moments.
Reading one of his blog posts or interviews where the topic is PR will take you 30 minutes to wade through the sheer volume of negative comments, foul language, trash-talk, and self-promotion. All of which could easily have been said in two brief sentences. “I’m great. PR is bad.”
Having read a couple of articles by or about Ed Zitron, I learned a few things. I learned I never want to waste another moment reading anything by or about him. Time is too precious of a commodity to spend it in the gutter with a scrapper who has no appreciation for the world at large, let alone the people who make it possible to pay for what he enjoys in life. No, delete that, because saying that he enjoys something in life may not be accurate.
From every statement I read, he hated working for gaming magazines, he hates working with people, he hates working in PR, he hates. Oh, there may be one thing he loves, he loves telling the world what a mess PR is and how his no-nonsense (read uncensored) approach to PR makes him better than all the PR people who say they are better than others.
Meanwhile, no mention of even a single client who will pay this fool.
Ed, here’s a little bit of information every adult learned well before they had to start making a living. No job is perfect, no job title is filled with only great people, and no one likes every part of the job they do. Having said that, if you hate everything you do, you’re probably in the wrong profession.
All of us here at Everything PR urge you to leave the Public Relations industry – Get out. And keep your mouth shut, jerk!
Update: You can read Ed Zitron’s reply to Ed Zitron Of EZ-PR is A Jerk & A Fool: Miserable Person Who Is Bad For PR! on Medium.