Fast Lane Consulting has decided to go with S&A Cherokee as their agency of record, as announced this week. The PR firm will be in charge of building the consulting company’s brand and increasing brand recognition in the market. They will also be handling local media relations and other promotional strategies to help their client become more recognized.
“We enjoy working with companies such as Fast Lane that exhibit tremendous growth potential,” said Ron Smith, president of S&A Cherokee. “Through combined efforts, we plan to make Fast Lane the first company that comes to mind when CIOs and HR managers are recommending IT training for their staff.”
The consulting firm is one that provides training for several name brands. They offer Authorized training solutions for companies such as IBM, Cisco, NetApp, Ubuntu and VMware. While these are their current offerings, the company expects to release Cisco Certified Network Professional (CCNP) and Authorized Cisco Certified Network Associate (CCNA) soon.
“With the proper training, IT professionals can enhance their value to employers,” said Chuck Terrien, president of Fast Lane Americas. “Our Vendor-Certified instructors have expertise and real-world experience with the most advanced technologies, and develop courses for partners like Cisco and NetApp. We look forward to working with S&A Cherokee to help promote our company, our expertise and the value of our training.”
With S&A Cherokee working to promote the company, Fast Lane is looking forward to expanding their client list and boost the number of training sessions they can provide.