Fraser Hired by Business Wire
Fraser Communications is the new PR agency of record for Business Wire, the worldwide renowned commercial news distributor. Fraser will be working on advertising and plans to include online and offline marketing techniques. They will be providing optimization, tracking of results, purchasing of media and also strategic planning to keep the company on track with their publicity.
“Fraser Communications is truly excited about working with a brand that routinely strives to exceed customer needs by being strategic and innovative. Business Wire continually announces new features or enhancements to existing services that reinforces their marketplace position.” says Renee Fraser, Ph.D., CEO of Fraser Communications.
Business Wire is well known for the thousands of business news announcements and press releases that they feature every year. The business is a go to site for commercial news and information on the latest announcements being made in businesses around the world.
“In a competitive review, Fraser Communications emerged as the perfect choice because of their proven record to improve sales, their deep understanding and appreciation of our strengths and needs in a competitive marketplace, and their overall creativity,” said Tom Becktold, Business Wire’s Senior Vice President of Marketing. “We are confident that Fraser will further expand Business Wire’s highly successful, market-leader brand.”
Fraser Communications is the biggest women owned communications firm in Los Angeles, as well as the 3rd fastest growing private company. They deliver full service advertising and public relations to their clients and have become well known for their quality of service.