Government of India Ministry of Tourism Issues RFP

India Ministry of Tourism

Purpose:

India Tourism New York is one of eight overseas offices of the Ministry of Tourism, Government of India, responsible for the promotion of tourism to India from North, South, and Central America including Canada. With a view of undertaking aggressive promotion and marketing of India’s rich tourism products in the Canadian market, India Tourism, New York proposes to appoint a Tourism Management Agency. For assisting  India Tourism office in undertaking work relating to promotion and publicity of Indian Tourism, in the Canadian Market. In other words, the selected agency will function as an extended arm of India Tourism, New York in Canada. India Tourism, New York invites proposals from professional agencies having prior experience of representing tourism destinations in Canada.

Background:

The Ministry of Tourism is the nodal agency for the formulation of national policies and programs and for the co-ordination of activities of various Central Government Agencies, State Governments/UTs, and the Private Sector for the development and promotion of tourism in the country. This Ministry is headed by the Union Minister of State for Tourism (Independent Charge). The administrative head of the Ministry is the Secretary (Tourism). The office of the Director-General of Tourism {now merged with the office of Secretary (Tourism)} provides executive directions for the implementation of various policies and programs. Directorate General of Tourism has a field formation of 20 offices within the country and has 8 offices abroad and one sub-ordinate office/project i.e. Indian Institute of Skiing and Mountaineering (IISM)/ Gulmarg Winter Sports Project. The overseas offices are primarily responsible for tourism promotion and marketing in their respective areas and the field offices in India are responsible for providing information service to tourists and to monitor the progress of field projects. The activities of IISM/GWSP have now been revived and various Ski and other courses are being conducted in the J&K valley.

The Ministry of Tourism has under its charge a public sector undertaking, the India Tourism Development Corporation, and the following autonomous institutions:

  • Indian Institute of Tourism and Travel Management (IITTM) and National Institute of Water Sports (NIWS)
  • National Council for Hotel Management and Catering Technology (NCHMCT) and the Institutes of Hotel Management.

Due Date:

January 21st, 2020

Address:

Ministry of Tourism, Government of India

1270 Avenue of the Americas, Suite 303

New York, NY 10020 USA

Agencies worth considering include 5WPR and Coyne PR.

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