Lexia Learning Systems has chosen the Haselton Group to take over their public relations campaign and help them grow their business. The learning resource firm is already one of the best known and trusted brands for learning in the country, but they are looking to boost public awareness of their products and Haselton will help them do just that.
“The Haselton Group understands our business and our goals, and they had an immediate, positive impact on our company’s efforts,” said Nick Gaehde, CEO of the learning company. “Their expertise in the field of education, their knowledge of our customers and their relationships with key media will help us to reach more schools and to help more children develop essential reading skills.”
Lexia Learning Systems has the distinction of having placed their reading software in over 12,000 schools across the nation. The programs, designed to teach reading skills, are aimed at every age group, from Pre-K to adult readers. They have aided over one million students in their quest to read.
Haselton, a PR firm with a focus on the educational industry, has a plan to set up a media campaign for Lexia Learning Systems. The basis of their campaign will be to use customer profiles and quotes from satisfied clients in order to communicate with the media. Since word of mouth advertising is often the best type, this style of marketing will help show the public how trustworthy the company is.