HootSuite has big plans for the future. Based on the belief that social networking and content sharing are now permanent fixtures in any solid online marketing strategy, the popular social media management system for brand management announced the addition of Instagram, SlideShare and other popular social apps to its platform. The company also announced that other content social tools like Blogger and business content sharing applications such as Yammer will be added in the following months.
Building on this growth momentum, HootSuite will partner with HubSpot on July 12/2012, to host the world’s largest webinar on the likely topic of inbound marketing and social media.
For marketers unfamiliar with HootSuite, the social media management system allows businesses to manage an unlimited number of social accounts, including Facebook, Twitter,
Google+, LinkedIn and others, enabling account managers to respond to customer interactions on each network in a timely manner, without having to switch between accounts.
HootSuite not only streamlines everything into one place, it allows users to pre-schedule social network communications months ahead. In the span of one hour a business can schedule a week’s worth of tweets, posts, and releases for their brand. They can check in on the HootSuite platform at a day’s end to see if there have been any interactions, and at the conclusion of the month they can perform a statistical analysis.