I spend a good deal of time scanning the Web for PR goofs so that we might illustrate and inform about how NOT to approach things.
Today I really wanted to applaud Horn Group Digital Communications, in particular for the way in which they have seamlessly represented themselves both visually and contextually. From their landing page, to their insightful blog “Brass Tacks”, the firm has communicated themselves symbolically and literally as a tailored, refined and congruent business. This is conveyed in everything on their site.
In the digital world, it is ever more crucial to demonstrate effectively who we are. A first meeting or glance at anyone in the digital realm has to convey so much more than in the physical realm. A site visitor or potential client is at the mercy of what is revealed. Sometimes, a few seconds and one wrong conveyance can mean misunderstanding and a lost potentiality. The Horn Group has to have understood this principle long before they created their razor sharp website. I do not often praise corporate sites so highly. The Horn Group considered their business enough to build it right, from the UI down to the suits the officers wear in their photos.
Sabrina Horn founded this company in 1991, apparently with one thought in mind, creating a one of a kind brand with passion and drive. These principles are written all over their site. Crimson background and black and white imagery, it conveys a special kind of exuberance and flare. Interestingly, the aesthetics of the site are matched perfectly to the expressed mission, the language of know-how, organization and credibility – ultimately compelling and convincing. An engaging but not sticky sweet image portrayal, this is the way to weave an image. I guess you can tell I like the site.
I could go on and on about how the words and technology are interlaced to make this a great site. However, the images alone do a better job than I ever could, save in one aspect, conveying my ideal for corporate image. “If a company does not think enough of themselves or their potential clients to make the best site (or store front) possible, then how can they be expected to convey their client’s ideals?” You want and image? The message is clear from Horn Group; “We did it for us, we can do it for you!” Great job guys, and congratulations on being in today’s PR Notable Spotlight.
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