Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with.
And that’s ok! Google is a company that’s begun to tap into the multitude of small business owners who need some guidance and assistance in growing their business. With the launch of Google for Small Business, there are now even more resources available for even the greenest of marketing professionals or business owners.
Through the use of a customized plan set up by answering a few questions on Google for Small Business, an owner can get set up with a way to harness the power of digital marketing to grow their revenue.
Another feature that Google for Small Business is offering is in-person training, which is a great option for those who prefer more human interaction to simply navigating a web page. This in-person training is a benefit, as most marketing hubs and resources do not offer this option.
Google Workshops will be available all over the country, and they’ll be accessible to marketers or small business owners seeking to up their skill set in order to grow their business.
Why are these skills important? As we stated before, growing revenue comes from, among other things, a concerted marketing effort. This doesn’t necessarily mean that the business owner will need to have thousands of dollars in marketing budget to work with. After all, many businesses, especially those that are just starting out, don’t have much of a budget. That can be worked with, thanks to the multitude of free or low-cost tools available to boost a marketing strategy.
Marketing is simple. With so much data available now, it’s easier than ever to analyze customer behavior and make adjustments accordingly to marketing and product offerings. But it can be difficult to know exactly how to utilize all of the available resources.
That’s where the new Google for Small Business program comes into play. With the educational opportunities available through this new program, small business owners won’t waste their time, energy, or resources on the wrong aspects of marketing. Instead, they’ll be able to learn new skills and learn how to best optimize the tools available to suit their own needs.
Remember, there is no cookie cutter marketing strategy that will work magical wonders for every business. While many of the elements remain the same across the board, the way they are applied can be different depending on what the needs of the business are and what results they need in order to be successful.
With new tools such as Google for Small Business becoming increasingly more available, now is the time for small businesses to find success through effective marketing. Using analytics and data, marketing can be a tool that brings in new customers and more revenue. Reaching customers has never been easier, as long as the business owner is willing to invest a bit in education so they know how to best approach a competitive marketing strategy that fits their needs.
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