Indian Government Agency Seeking Digital Media Agency

india public relations

The National Institute of Electronics and Information Technology (NIELIT), a body under the administrative control of the Department of Electronics and Information Technology (DeitY), Ministry of Communications and Information Technology, Government of India is seeking a social media agency. NIELIT is actively engaged in the development of qualified human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e- Governance and related verticals.

NIELIT has been mandated to undertake various projects under Capacity Building in ICT with the objective of creating human resources at various levels including development of employment and self-employment linked quality and cost effective training programs, besides conducting IT Literacy programs for the masses, especially targeted towards the rural/ underdeveloped areas in the country. NIELIT is also the preferred agency for many State Governments for rolling out IT Literacy programs for its employees and the masses.

They seek a digital agency to:

n  raise awareness about NIELIT, its courses and skill development/ capacity building initiatives.

n  Highlight the role of NIELIT under ‘Skill India’, ‘Make-In-India’ and ‘Digital India’ programs of the Government of India.

n  Make people aware about various courses, services and schemes offered by NIELIT.

n  Widening NIELIT’s reach among different communities on social media and online platforms.

n  To inform people online about new policies, initiatives and opportunities for the people through the wide repertoire of NIELIT’s courses and the capacity building initiatives undertaken by the NIELIT in the recent past.

The scope of work for the Agency would comprise Social Media Management for NIELIT on turnkey basis including Strategy Formulation, Creation and maintenance of Social Media Platforms, Create and subsequently maintain the popular Official Social Media Platforms, develop and upload on various social media platforms, creative content or adapt the already available creatives. The chosen agency is also tasked with Conversation Management, influencer marketing, SEO and more.

Proposal due by June 6, 2016 to:

The Director General,

National Institute of Electronics and Information Technology (NIELIT),

Electronics Niketan Building, 6, CGO Complex,

Lodhi Road, New Delhi – 110 003, India

Major PR firms with concentrations in India include Edelman PR, Weber Shandwick, APCO Worldwide & Porter Novelli.