ING Vysya Bank, IBM Partner for Better Mobile Banking
In mobile solutions news, ING Vysya Bank Ltd. has selected IBM MobileFirst solutions for developing their scalable and cost effective mobile banking app, ING Vysya Mobile. The mobile trend being obvious, leading companies in this vital B2B sphere are paving the way to a better experience, and toward breakneck technology innovations too.
“With an IBM mobile solution, we are now able to quickly and easily roll out new mobile services to support our business growth strategies.”
On the “con” side of the mobile banking situation slow page loads have killed many a mobile banking app conversion metric. With security and other issues almost erradicated these days, pure convenience and experience is now the Holy Grail of app adaptation. A firm that measures such things, Maxymiser, showed in their research that 68% of those surveyed will not wait longer than 6 seconds for a page to load to complete “any” transaction. One company here in Europe, Fast White Cat, selected IBM Worklight in large part to solve just this sort of “optimization” problem. Besides IBM’s reputation for helping get apps to market fast, the whole page rendering situation grows more and more vital.
So, the first bank in India to employ IBM’s developmental tool, ING Vysya Mobile apps are slated to be available for Android, BlackBerry and Windows Phone soon. For IBM looking forward, the company seems not only focused on what’s needed and what works today, but on what consumers will require in the future as well. This white paper tells a bit of what we can expect in mobile applications to come. Where the market trend toward mobile enterprise software is concerned, in two years IBM predicts a burgeoning market void, as illustrated in the graphic above.