Category: Insights

The Benefits of Customer Reviews on Google

The reviews that companies can get from their customers tend to have a direct effect on the credibility and reputation of a business, and, when those reviews are left on the right platforms, it...

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Strategies for Promoting Small Businesses

Small businesses need to work hard at promoting themselves from the very beginning to ensure they’re reaching their target audiences. That means investing in both organic and paid promotional efforts that will make sure...

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Important Website Metrics Companies Should Track

Companies have to invest in different types of promotional efforts if they want to be able to stay competitive in their markets and reach their target audiences. There are hundreds of different metrics that...

Conducting Market Analysis

With over 2 billion customers in the digital market all over the world, the e-commerce industry has significantly grown in the last two years. Aside from that significant growth, there is a lot of...

Marketing and Sales Funnels

Importance of Marketing for Companies

Marketing efforts always have and will continue to be essential for every company as it’s impossible to grow a business without them or even reach the target audience in the first place. However, before...

Public Relations Strategies

Types of PR Programs

Through public relations efforts, companies are trying to promote themselves and their solutions and convince to target audience to take the next step on their buying journey and convert. The core of public relations...

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Top global franchise brands

In spite of the pandemic, many franchise brands have continued to increase their reach. Franchising gives people the opportunity to own their business without taking on the associated risks. They can use a successful...

Business lessons learned from the pandemic

Obstacles can always be treated as a learning experience. It may take quite a few years to recover from the damage caused by the pandemic, there are different ways in which the pandemic has...