PR through Teenagers Instagram Accounts

2016-04-19 by Ronn Torossian

instagram social media

There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting a load of free PR from teenagers.

A recent study of Swedish teens aged between 13-17 showed 75% of them actively use Instagram and in the U.S., the estimates are at 52%. In the study, they also found that 85% of the accounts had at least one food item photographed with the overwhelming majority of such pics being “food porn” – high fat, high sugar, or high caffeine type foods. Only 22% of the pics showed fruits or other healthy foods.

A good picture goes a long way in marketing and PR. So, if your company supports more healthy choices than Ben & Jerry’s or ooey-gooey candy, how can you battle the onslaught of delicious looking treats in this Instagram world? Building a strong social media presence will be essential for all purposes moving forward. If you haven’t accomplished already, don’t delay further, get it done. Bring in experts if you need to, but understand whether or not you have a viable business in the future is largely dependent on a strong social media presence.

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Build a Repertoire

Marketing food means extraordinary pictures of that food, in as many options as possible. Build a repertoire of pics, videos, and recipes. Encourage followers to try their hand at recipes and post pictures of what they made. Suggest options they can try to individualize their outcome. Create unique hashtags, offer freebies and prizes, and never forget the value of a good contest or drawing. Create an amazing food image with your site information and have people share it using a specific hashtag – then have a drawing from all the people who did so.

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Include Adults

You might also consider a campaign introducing parents, teachers, or other adult influencers to introduce them to your products and how they can help their teenagers become healthy-eating advocates for their friends and younger family members. Show them how to tie some of their favorite activities to healthier foods or how a social gathering would be improved with fruit and berry choices. Teach them how to make low-sugar and low-fat treats by replacing some with fruits or yogurt.

Give them good options and let them amaze others with their accomplishments, and in the process give them the chance to create PR for your products. Instagram continues to be a very fast-growing platform.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities