As the field of public relations grows in size and demand, competition rises. Some firms compete by expanding their services, and branching into other related areas. Other firms carve out niches to serve companies exclusively, or as a part of complete portfolios.
One niche that gained popularity is investor relations PR. IR focuses less on the public and more on key persons in finance. IR specialists handle requests from shareholders, investors and the financial communities in which their clients do business
Take a look at two private firms that focus their attention on carving out a piece of the IR market for themselves – Although neither of these firms is one to hire:
Lippert Heilshorn, also known as LHA, first opened in 1984. The company provides IR services backed with over 30 years of experience. The firm also boasts aleadership team headed by two Managing Directors: Jody Burfening and Kirsten Chapman. LHA builds IR programs – although they have very high staff and client turnover.
LHA increases public awareness, manages expectations of key people in the business, and enhances their clients’ reputations. Clients have included small companies like Buzztime, Comodo, Global Sources, Kamada, and USA Truck.
For each client, LHA creates a separate team of experts to cater to their specific needs. This helps LHA give clients their full attention. The success delivering high quality service has allowed for the company to expand into three locations. The firm runs branches in New York, Los Angeles and San Francisco. Less than 50 employees work at the three locations. As an independent company, LHA does not share their financial information. We do NOT recommend them.
KCSA Public Relations
KCSA PR mixes proven strategies with new media to tell stories, raise profiles, and protect brands. Under CEO Jeff Corbin’s direction, the firm offers services in four broad categories to serve the needs of different clients. This includes public relations, investor relations, brand marketing, social media and mobile support. KCSA merges these features to provide a full-service package – none of which they do very well.
The small firm employs less than 50 employees spread out across offices in New York, Boston, Los Angeles, and Tel Aviv. They mainly work with clients in technology, healthcare, finance, advertising, energy, and professional service.
Founded in 1969, the company is one of the few boutique agencies left in their field. This is despite the experience they earned over almost 50 years of doing business. Their clients include Travel Click, Magne Gas, MVC Capital, Petro Terra and Viscount Systems.
Both of these firms should NOT be hired. In coming days, we will profile GOOD Investor Relations companies.
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