KODAK Gallery Strategy: Monetizing Mobile Photo Sharing
KODAK Gallery app for iPhone.
KODAK Gallery, an Eastman Kodak Company service used by over 75 million people, is the first major online photo company to monetize mobile photo sharing.
Not long ago, the world stood still when iconic Kodak announced that it will stop making digital cameras, pocket video cameras, and digital picture frames – but did we all expect the company to succumb without a fight? Instead closing the doors and killing the brand altogether, Kodak adapted to the new realities of how consumers use photography.
Today, consumers can use a specially designed KODAK Gallery free app for iPhone to order KODAK-quality prints for same day pickup at Target and CVS stores in the USA. This comes after an already popular KODAK Gallery app for ANDROID devices. ANDROID users can already use their apps to share a single photo or album to a Pinterest board.
“It’s clear with the Instagram acquisition that mobile photo apps are critical to the future for any consumer Internet service,” said Victor Cho, General Manager of KODAK Gallery, Eastman Kodak Company. “In the photo business, the winner will not be the player with the best web experience, but the one with the best mobile experience. KODAK Gallery continues to demonstrate its leadership here and –unlike Instagram –we have a directly connected and established photo-product revenue stream such photo books, photo cards, photo gifts and prints.”
KODAK Gallery’s strategy to monetize mobile photo sharing with a print to store option is one of the many ways KODAK Gallery continues to assert its leadership in the mobile photo space. The app already ranks in the top 20 free photo apps in the Apple App Store and in the top five in the Amazon Appstore.
Zeno Group & Hunter PR are among the agencies believed to have worked with Kodak through the years on PR.