Mariposa Communications: Company profile

2021-02-25 by Jade Minh
ceo

Based in New York City, NY, Mariposa Communications is a noted fashion public relations and marketing firm established in 2009. Current president Liz Anthony founded the firm to bring the best public relations services possible to clients throughout the US and across the globe.

By combining the intimate services of an in-house PR team with the range and offerings of a boutique firm, Mariposa can garner the most media attention and the best quality press for clients.

Mariposa Communications specializes in fashion lifestyle branding and utilizes global leading print and digital publications. By leveraging highly valued relationships within the fashion industry, Mariposa is able to offer clients a wide range of PR services and customize unique fashion marketing strategies designed to raise brand awareness. The agency specializes in accessories and has become the go-to firm in the industry for jewelry, handbags, footwear, and more.

Services

Mariposa offers a wide variety of services to clients. With a focus on public relations, influencer marketing, and CMO as a service, the firm can cover all bases of a client’s needs. The goal of the Mariposa PR team is to approach each client and brand with an innovative and creative plan of action. The firm fosters deeply rooted relationships with media and works to align the right partners with the right brands. Placement in digital and traditional media outlets is a key component of Mariposa’s public relations work.

By maintaining positive relationships with influencers in the fashion sphere, Mariposa is able to negotiate and coordinate properly curated influencer campaigns. Brand content is created with influencers expecting that the content will be repurposed and leveraged on social media.

In creating a plan for each client that stays within the budget of the brand, the firm can foster the specific needs for the growth of a brand. The CMO as a service includes branding capabilities such as social media services, email marketing, SEO, and graphic design.

Potential clients have the option of scheduling and one on one, 30 minute PR strategy session with Liz Anthony herself. Another option available to clients is to utilize the firm’s proven PR strategies through templates and training offered on the site.

Clients

Mariposa boasts an enviable client list. A quick look at the firm’s testimonials page reveals clients such as Persona, Beck Jewels, MoonRox, among several others. Glowing reviews can be found while scrolling through various pages on the agency website.