The Downtown Investment Authority (DIA) functions as two agencies for the City of Jacksonville: The Community Redevelopment Agency and the Economic Development Agency.

Scope of Work

The DIA seeks a full-service advertising and marketing agency to assist:

1. in the promotion of Downtown as a great place to live, work, visit and invest; and

2. to inform, excite and persuade the public to choose Downtown as their go-to destination for

entertainment, dining, arts, culture, history, sports, theater, etc.

The desire of the DIA is to market Downtown in a cost effective and efficient way that leads to increased

Downtown visits, residents, businesses and investors.

This is an eight (8) month contract for services beginning in 2021 with two eight (8) month options to

renew. Service requests will vary on a month-to-month basis.

Marketing/Advertising Goals

1. Reinforce Downtown as the City’s unique epicenter for entertainment, culture, history, business

and education.

2. Build greater community awareness of Downtown events, attractions (venues, parks, riverwalk,

etc.), programming, activities, etc.

3. Promote Downtown as a great place to live by marketing the downtown lifestyle and nuanced

neighborhood personalities to residents, workers, and tourists while creating a consistent theme

and image that conveys a sense of excitement for Downtown and creates a unique sense of place

for each Downtown neighborhood.

4. Drive traffic to and

5. Encourage investment in development and redevelopment opportunities within Downtown.

Due Date

The deadline for submitting responses to this RFP is Wednesday, August 25, 2021 at 2:00 p.m. EDST.


City of Jacksonville Procurement Division 214 N. Hogan Street, Room 105 Jacksonville, Florida 32202

Strong tourism PR agencies are 5WPR and Magrino PR.

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