Marketing Medtech Companies

2021-11-04 by EPR Staff
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Like many others around the world, healthcare professionals have also been greatly affected by the changes in remote work that were brought on by the global pandemic. As more people are becoming used to working remotely and communicating in the digital sphere, plenty of MedTech companies have also realized how important it is to adapt to those changes and incorporate digital elements such as e-commerce, digital marketing, and virtual sales.

With the help of digital marketing strategies, companies in the MedTech industry can benefit from powerful new ways to personalize their engagement with their target audience – healthcare professionals. It also provides companies with a brand new way to respond to these consumers’ needs.

Although plenty of companies in the MedTech industry have already been increasing their digital marketing efforts in the last few years, so they can serve both healthcare systems as well as healthcare professionals a lot more effectively, there is still plenty of room to grow. This increase in digital marketing by businesses in the MedTech industry is expected to grow even more in the future.

Product Launch

Since most conferences and trade shows around the country and the globe were canceled due to the pandemic, many of the MedTech product launches happened over digital channels. According to research, about 80% of MedTech companies utilized social media and email marketing campaigns in their product launches over the pandemic, with over half of them also utilizing online conferences to launch their new products.

Omnichannel Marketing Campaigns

Most companies, including those in the MedTech industry, can enjoy a lot of benefits when they utilize coordinated, multichannel marketing approaches. That way, companies will be able to reach and engage their target audience– workers in the healthcare industry– at the right time, and deliver the right messages in a format that caters to their interests.

The most successful companies during the global crisis have been those that have included both traditional and digital marketing efforts in their promotional campaigns. That includes strategies such as social media marketing campaigns, as well as face-to-face rep visits to make sales. There are plenty of beneficial strategies that MedTech companies can utilize to promote their products or services, from optimized paid search and social media ad campaigns to optimizing websites for SEO and creating email newsletter marketing strategies.

Lead Generation

Another benefit when incorporating the right marketing efforts that MedTech companies can enjoy is an increase in lead generation. As workers in the healthcare market have embraced interacting remotely with plenty of different people in the industry, reaching potential consumers digitally is now easier than ever. One of the most effective ways that companies can reach out to potential consumers is through email campaigns, as they generate plenty of new opportunities during product launches.

Additionally, incorporating post-sales communication with the acquired consumers, as well as creating buyer personas so that all messages can be personalized for the consumers across a variety of platforms, can be incredibly effective.