Marketing

Promoting Wellness Brands

2021-11-01 by EPR Staff
Valley Health Plan

As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of the industries that has  successfully persisted throughout all of that has been the wellness industry. While innovation has been booming across many industries, with brands trying to show how relevant they can be and implement the latest technologies and promotional strategies, wellness brands have only been pushed further into the spotlight. Hims and Hers One of the brands that has  been pushed into the spotlight and... Read More >

Free Digital Promotion for Small Companies

2021-10-25 by EPR Staff
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Not every company has a big budget to spend on promotion and marketing in its early stages, but that doesn't mean there aren’t some very effective ways to get a company's name out there and in front of its consumers. Although years ago, before the Internet, more small businesses had a handful of ways to market their products in cost-effective manners, such as sponsoring small local events or printing out flyers, these days there are a number of different opportunities online. Listing services Companies that register their businesses on Google places can reach more consumers easily because they'll end up... Read More >

Effective Promotional Tips for Fitness Brands

2021-10-21 by EPR Staff
clem onojeghuo n6gnCa77Urc unsplash

With the vast number of marketing channels available to companies, it's easier than ever to reach consumers to raise awareness for brands and generate more sales. Whether it's a small gym or a large fitness brand, marketing is one of the most important segments of its business operations. Although there are some situations where fitness brands can benefit from word-of-mouth marketing and acquire more members or customers that way, when it comes to more competitive markets, that approach is never enough. Most fitness clubs are local businesses, which means that they generally have to compete with other local fitness clubs.... Read More >

Utilizing Video Content Across the Buying Journey

2021-10-21 by EPR Staff

When a company is creating its business website, it takes a lot more than coding up a homepage and calling it a day. Most of the time, it also involves creating additional pages that give the customers more details about the company itself and its products or services, the overall industry, and much more. The same strategy should be utilized with video content. However, plenty of times, companies tend to utilize a single video that’s presented on the company’s homepage and be done with it. Yet, that’s just the tip of the video content iceberg, especially when it comes to... Read More >

Marketing Tips for Restaurants

2021-10-20 by EPR Staff
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These days, there are so many restaurants all over the world, that the competition is quite fierce, and the most successful locations are the ones that can give it their all. That’s why restaurants have to employ strong marketing strategies and tactics, that will improve their business, get the attention of consumers, and help them grow. Photography Plenty of people these days are already on Instagram, and anyone that’s ever been on the platform has familiarized themself with the abundance of food photos. Categorized using a variety of food-related hashtags, one of the best ways that restaurants can promote themselves... Read More >

Resonating With Customers Through Content

2021-10-19 by Ronn Torossian
content marketing public relations

It takes a special set of skills to create a company’s marketing efforts in a way that positions the business as an industry leader and builds trust with customers while avoiding making things sound like a simple sales pitch. Most of the time, a company’s blog is one of the flagships of a promotional effort and is the fifth most trusted source of information for consumers. That means through blog posts, companies can influence potential leads to make a purchase without directly convincing them that they need a product or a service. When creating blog posts, companies should inform the... Read More >

Getting More Clients Through Marketing

2021-10-19 by EPR Staff
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board diversity blog 1024x652 1 Companies that are looking to get ahead in a crowded market have to constantly work on keeping up with consumer needs and demands, along with the latest marketing trends and tools. To execute effective marketing strategies and grow a business, companies, especially those that work in competitive niches, such as real estate, have to work at getting and retaining the attention of the target audience. Building a Brand Real estate is a sales-driven industry, which is why plenty of real estate brokers and agencies tend to focus on quick sales and other types of quick... Read More >

Marketing Strategy Tips for Real Estate

2021-10-18 by EPR Staff
directmailideas 3

One of the most challenging, yet lucrative industries has always been real estate, and according to a recent study, many homebuyers tend to make purchases with the help of brokers or real estate agents. Not only that but according to the study, most of those buyers ended up only looking into a single real estate agent, which greatly highlights the importance of getting in front of buyers and building awareness for real estate agencies and brokers. This, along with a few other reasons are why those types of agencies should have a solid understanding of real estate marketing, along with... Read More >

Utilizing Voice Search in Promotions

2021-10-15 by EPR Staff
Texting, SMS, iphone, blackberry, gen y, text messaging, mobile, facebook, twitter, data, voice, voice call

Over the last few years, the search engine landscape has been largely dominated by voice search. Many people find voice search quite convenient since all it takes is for the user to speak into their device instead of typing out keywords into a search bar. Most people from the younger generations prefer to speak their questions into a voice-enabled device at least several times a day, and with the advancement of speech recognition, it’s become incredibly easy to do so. Between being integrated into mobile devices and map applications, voice search has become a search standard that many people are... Read More >

E-commerce Websites and Public Relations

2021-10-14 by EPR Staff
ecommerce

When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits-- especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is especially true in today's age when people can fact-check and find the right information at the press of a button. However, there's a big difference between telling people the truth and telling people everything. Most of the time, revealing everything doesn't really help any business.  However, giving honest and relevant... Read More >

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