The Importance Of Online Reputation
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world...
Category: Marketing
Social Media Marketing Basics
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign....
Avoid These Marketing Activities
In this digital era, all it takes for a business to take off is a sound digital marketing strategy. To create it, marketers need to know all of the essentials about developing a digital...
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
Executing Digital Events at Any Time
We’re living through a time when mass meetings are largely unavailable due to the Coronavirus pandemic, which has led to an increase in digital events. Although plenty of digital events were already happening long...
Gen Z is Driving Change
Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to...
Become an Expert Brander
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified...
Learning From Successful Brand Advocacy Campaigns
Brands and corporations looking to get influence over today’s markets have to create and execute brand advocacy campaigns, which can be either simple or complex, to have the general public viewing the brand in...
Scientifically Testing Digital Marketing Strategies
The pandemic has brought a lot of changes to people’s personal and professional lives, as well as businesses and industries. Businesses need to keep up with their customers’ buying habits, which seem to be...
The Global Mobile Marketing Dominance
Ever since smartphones entered the phone market in the previous decade, they have turned into a basic necessity, which has led to mobile marketing being one of the biggest marketing trends right now. Smartphones...
