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Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means,...
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies...
Interview with Ashley Jorgensen, Marketing Director at mailing.com, Website: https://www.mailing.com, https://www.linkedin.com/in/ashleyjorgensen/ Why should direct mail be part of a candidate’s outreach strategy? Direct mail is the unsung hero of creating voter engagement. In the 2018 election cycle, a...
Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue...
Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast...
Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the...
That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network...
Most people associate BBB with the Better Business Bureau, but BBB can also stand for business blogging benefits and may not be top of mind for some marketers. Why? Done well, blogging can deliver...
It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost...
It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive...
