The Potential of Podcasts for PR
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on...
Category: Marketing
5WPR CONSUMER MARKETING SURVEY
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
P&G Commits to Marketing Cuts
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending....
Goodwill’s New Campaign is a Thanksgiving Treat
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA...
What are The Types of Digital Marketing?
The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of...
Digital Marketing: Ins & Outs
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be...
After the Temporary Boom of the Holiday Season
While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year. And the thinking should not be as much about the 2020 holiday season but retaining current...
Online Reputation Management Makes the Internet Safer
In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for...
Minorities Will Outnumber The Majority by 2040
The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites. ...
Three Marketing Takeaways from a Top Influencer Agency
Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox. In the interview, Gagliese talks at length about the makings of a successful influencer career...
