Category: Marketing

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Season Ready?

The music may still be missing but the holiday décor has been up at some stores for a few weeks already.  Are you ready?  Even if you are or think you are, there are...

Are Agencies On the Out?

It seems that more and more businesses are beginning to bring their marketing creative and public relations needs in-house. In an effort to stretch budgets as far as possible while still keeping up with...

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What Happened To Gas Prices

Recent news of drone strikes on the world’s largest oil processing plant in Saudi Arabia not only caused an immediate spike in gasoline prices at the pump but are also causing other issues. In...

A Dummies Guide to Successful Podcasting

There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that...

Amazon’s Top 3 Marketing Lessons

In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on...